The Impact of garments industries on the economy of Bangladesh: Introduction: Bangladesh is currently one of the 12 largest exporters of garments products in U.S.A and U.K. In spite of this‚ the real situation does not come in front of the world. That is they are not becoming influenced like before any more. We can see this by the price level of our garments products in the world market. The quantity we are exporting is huge but at a very low price. In the statistics the impact may be huge but
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Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity
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Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
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Impact of New Media in Music Industry Introduction In the recent years‚ there have been changes in the structure of the Music industry and the paths that have been used for creating‚ promoting and distributing music. Most of these changes resulted from the advancements in technology‚ which affected both economic and technological structures of the industry. The digitization of music and its migration on to the Internet has been one of the biggest challenges to the traditional music industry. Ever
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International Brands: Strategic Implications for International Marketers The article “Real differences between local and International Brands: Strategic Implications for international marketers” by Isabelle Schuiling and Jean- Noël Kapferer focuses on the differences between local and international brands in a globalization context. Specifically‚ the article explains the trend of companies that are concentrating their efforts on developing international brands and are eliminating local brands and whether
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Running head: ENVIORONMENTAL ANALYSIS The Impact of Macroeconomic Variables on the Telecommunication Industry University of Phoenix MBA 501 Forces Influencing Business in the 21st Century January 22‚ 2007 Introduction The intent of this paper is to perform an analysis of the cable industry’s external environment. The first sections of the document will discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. The next
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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MODULE-I 1.1. INTRODUCTION TO FAKE PRODUCTS "A rural consumer is brand loyal and this also makes it easy to sell look-alike" - Mr. R.V. Rajan‚ CMD‚ Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine
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Globalization and Indian Textile Industry WORLD GEOGRAPHY Introduction Globalization is a process of interaction and integration among the people‚ companies‚ and governments of different nations‚ a process driven by international trade and investment and aided by information technology which impacts the environment‚ culture‚ political systems‚ economic development and prosperity‚ and human physical well-being in societies around the world. It involves greater movement of people‚ goods‚ capital
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1458 IEEE TRANSACTIONS ON IMAGE PROCESSING‚ VOL. 20‚ NO. 5‚ MAY 2011 IMAGE Resolution Enhancement by Using Discrete and Stationary Wavelet Decomposition Hasan Demirel and Gholamreza Anbarjafari Abstract—In this correspondence‚ the authors propose an image resolution enhancement technique based on interpolation of the high frequency subband images obtained by discrete wavelet transform (DWT) and the input image. The edges are enhanced by introducing an intermediate stage by using stationary
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