Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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Internet Commons and Its Impact on Entertainment Industry in US: A study on impact of Music CD Sales to Warner Brothers Assignment on Preparation of Research Proposal Submitted by George Maliyeakal Antony 26-04-2010 Introduction Rationale and Objective Introduction In the era of modern technologies in the digital world with the internet access has created a huge amount of digital resources which can be accessed through the web. These resources are widely accessed by the people
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The Impacts of Technology on Music Recording Industry and Society "TV has restored the daily life of family‚ Photography has altered the way we look at the world‚ the computer has changed everything.” (Mark Katz‚ 2010) It is true the computer has converted everything into digital. Digital technology has also changed the ways of sound and voice recording. It has gradually led to the changes not only in the production of sound but also in the views of society
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MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
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The Impact of Economic Reforms on Industry in India: A Case Study of the Software Industry N. R. Narayana Murthy The Indian economy‚ in the last decade‚ transitioned from an inward looking‚ closed economy‚ to a liberalized‚export-oriented one. The software sector witnessed unprecedented growth‚ with exports growing at a compounded annual growth rate (CAGR) of around 45 percent and domestic software sales at around 35 percent. In fact‚ before 1991‚ the Indian software sector was adversely affected
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Brand equity Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have
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reverse the damage. His real intent‚ they said‚ had simmply been to gain fame as a programmer and perhaps to increase business for his mother‚ who owned a computer shop in his hometown. Although Jaschen’s sentence seemed like a crime to many in the IT industry‚ the real injustice occured just a few months after Jaschen’s indictment‚ when Securepoint‚ a German IT security company‚ hired Jaschen as a programmer. It appeared that the teen responsible for 70 percent of all computer virus
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Anholt: Nation Brand !"#$%&’()"&* Beyond the Nation Brand: The Role of Image and Identity in International Relations !"#$%&’%($)* 8.)RUHLJQ2I¿FH3XEOLF’LSORPDF\%RDUG "#$%&’(% !"#$%&’$(#$)(#)*+(‚-.#/%-(0*.-1/-’2(/3(4*)5&)-#"6(.33%7/.#)1(8/#$(#$)(.7#(%4(7*).#/-’(4.9%*.0")( /+.’)3(%4(7%&-#*/)3(#$*%&’$(+.*:)#/-’(7%++&-/7.#/%-3;("/##")()9/1)-7)(3&’’)3#3(#$/3(/3( <%33/0")=(>$/3(<.<)*(1/37&33)3($%8(#$)(‚-.#/%-(0*.-12(7.-(*).""6(0)()-$.-7)1(#$*%&’$(3#*.#)’6;( 3&03#.-7);(.-1(36+0%"/7(.7#/%-3=(?%&-#*6()@
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The article “Does social media impact on body image?” by Philippa Roxby addresses the role that social media plays in shaping attitudes to the way we look. In the article Roxby addresses the power of social media. Roxby also addresses the body confidence in people from different ages. Roxby focuses on the negative impact that social media platforms such as Facebook has on people’s view on their body image. Roxby starts out by stating that the blame for body insecurity is commonly believed to come
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........................................8 Objectives of Brand Audit:...................................................................8 Scope of Brand Audit:..........................................................................8 Approach Used for Brand Audit:..........................................................9 Brand......................................................................................................9 Brand (Self Analysis):........................................
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