"Articles related to the impact of brand image on fmcg industry" Essays and Research Papers

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    IMPACT OF MOTIVATION ON WORKERS ’ PRODUCTIVITY IN THE NIGERIAN CONSTRUCTION INDUSTRY Ayodeji Olatunji Aiyetan1 and A. O. Olotuah2 1 Department of Quantity Surveying‚ Federal University of Technology‚ Akure 34001‚ Nigeria Department of Architecture‚ Federal University of Technology‚ Akure 34001‚ Nigeria 2 This is a research on the relationship between motivation and performance of workers in the Nigerian construction industry. It identifies a number of motivational schemes that enhance

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    of the concept. For brand it is difficult if one intends to assess its status at two different points in time‚ having a totally different meaning in the minds. Just to place the perspective‚ it had a status of "Names or symbols that identify the unique source of a product or service" to "that which should drive the design of the total customer experience derived out of a unique trust and emotional attachment." This makes it essential for us to assess the evolution of "BRANDS" based on a given parameter

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    Brand Analysis

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    Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents   INTRODUCTION   3   ANALYSIS OF THE 4 P’S OF MARKETING   4   PRODUCT   ACTIVIA DANONE YOGURT   PROMOTION   PRICE   PLACE   PRODUCT ANALYSIS SUMMARY   4   4   5   7   8   9   MARKET ANALYSIS   10   ECONOMIC TRENDS   SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS   YOGURT CONSUMPTION IN CANADA

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    Brand Me

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    Brand Me Chia-chun Chen Student ID: 2030309 Introduction A Chinese poem says that: The longest distance in the world is neither between life and death‚ but is that I am just behind you‚ and you are not aware of that I love you. (Amy Cheung‚” Single bed in purse”)    The love poem not only can be used in the intelligence field‚ but also in the workplace where competition and pressure are emphasized. Personal brand is a significant part for marketing yourself. Definition of personal

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    Cause Related Marketing

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    Economic and Social Sciences Cause-related marketing Written by Tryashina Daria‚ 3rd year student Date : May 20‚2008. Moscow Introduction Altruism. Corporate responsibility. Philanthropy. These words are often used to describe cause-related marketing‚ an activity in which businesses join with charities or causes to market an image‚ product‚ or service for mutual benefit. Embracing a cause makes good business sense. Nothing builds brand loyalty among today ’s increasingly hard-to-please

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    Assignment 1 Presented to Michelle Ford Prepared by Kaiheng Xu April 6‚ 2010 TABLE OF CONTENTS PURPOSE OF PAPER -------------------------------------- 1 INTRODUCTION Brief definition of sustainability Economic impacts Social impacts Environmental impacts Political issues Natural disasters -------------------------------------- 1 ----------------------------------- 2‚ 3 ------------------------------------3‚ 4 ------------------------------------4‚ 5 ------------------------------------5‚

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    1.0 Thesis Title The Need To Review Internal Controls In The Public Sector. 2.0 Introduction Internal controls include all the policies and procedures adopted by an entity to assist in their objectives of achieving‚ as far as practicable‚ The orderly and efficient conduct of the entity including * Adhering to internal policies * The safeguarding of assets * The prevention and detection of fraud and error * The accuracy and completeness of the accounting records and

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    related accounting

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    (August 2013) Access controls—Procedures designed to restrict access to on-line terminal devices‚ programs and data. Access controls consist of “user authentication” and “user authorization.” “User authentication” typically attempts to identify a user through unique logon identifications‚ passwords‚ access cards or biometric data. “User authorization” consists of access rules to determine the computer resources each user may access. Specifically‚ such procedures are designed to prevent or detect:

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    Brand Architecture

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    Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product

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    Store Brands

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    Consumer Perceptions of Store Brands Presented By: Chris Frimel Jeffrey Fox L. Renee Graves Dustin Huffman Introduction Consumer perception heavily influences consumption and spending behavior. As consumers search for ways to stretch their tight budgets‚ many factors motivate these behaviors. Such factors include loyalty‚ convenience‚ quality‚ quantity‚ usages‚ product placement‚ and many others. Of these factors‚ price‚ quality‚ and convenience are most sought after when consumers

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