Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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INTRODUCTION For the completion of this assignment i visited to Big Bazar‚ Kothrud‚ Pune to know the details about the FMCG products. In Big Bazar‚ I observed 20 moving and non moving FMCG Brands. However for the purpose of getting information I carried out the personal interview with the manager to kno the factors which are responsible for minimum and maximum sales of FMCG products. After the interview I recommended the manager how the customer satisfaction can be improved and how the sales can
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PHL to benefit from focus on packaging industry from EMs MANILA‚ June 29 (PNA) – The Philippines’ P500-billion packaging industry needs lots of improvement‚ but as global markets now look on emerging economies and as the country’s manufacturing sector resurges‚ the industry can expect higher revenues. Department of Science and Technology (DOST) Balik-Scientist Dr. Lejo Brana‚ who is also the founder of the Central Philippine Universrity (CPU) Packaging Center in Iloilo‚ in a briefing‚ said the
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orders as the global financial crisis continues to cause a meltdown across countries and industries‚ the IT & ITeS sector in India is beginning to feel the heat. Amid fears of a global recession‚ companies‚ especially banks‚ worst-hit by the credit crisis have already started to cut or delay spending on information technology services such as consulting and software development but in the long term the impact will be minimal as the industry’s fundamentals are strong and the value proposition continues
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A PROJECT REPORT ON - A STUDY ON PERCEPTION OF INVESTORS TOWARDS THE INSURANCE PRODUCTS WITH SPECIAL REFRENCE TO ICICI PRUDENTIAL LIFE INSURANCE . IN PARTIAL FULFILLEMENT OF MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY ANUPAM KUMAR
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Society’s Impact on Body Image In today’s society people critique each other and their own body image on a daily basis. The definition of body dysmorphic disorder is the mental thought process in which a person critiques his or her own body figure and compares it to a societal norm. People compare themselves to other people and belittle themselves based on what the world is telling them looks good. Social media‚ newspapers‚ advertising‚ television and the internet are implying bodies should look
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SYNOPSIS - Study Of Consumer Oriented Sales Promotion in FMCG (HUL - Hindustan Unilever) Made by: Shiva Purswani INTRODUCTION Now a days most of the FMCG companies are considering sales promotion as an important part of their marketing strategy
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information systems‚ in order to enhance a firm’s effectiveness‚ efficiency and profitability. A strong MNC presence in the FMCG (Fast Moving Consumer Goods) sector‚ the existence of a wide distribution network‚ intense competition‚ the availability of key raw materials‚ lower labour costs‚ and a presence across the entire value chain have resulted in a thriving market for FMCG companies. The sector will grow by over 50 percent in rural and semi-urban India by 2010. With the opening up of the Indian
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different people have different body image in mind. In my view‚ the different culture backgrounds‚ genders‚ age groups or living environments all can cause different body images. This article will talk about how does the media impact people’s body image and some previous studies in body image will be shown. Literature review Media has become the main way for people to get information no matter is the ancient story or the latest news. However‚ the negative impact also comes out. For example‚ according
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An executive summary for managers and executives can be found at the end of this article The influence of brand recognition on retail store image Stephen S. Porter and Cindy Claycomb A well-recognized and accepted brand image is one of the most valuable assets a firm possesses. Brand managers and manufacturers are concerned with managing brand equity and capitalizing on the value of a brand image (Aaker‚ 1991). A product or retail establishment has many associations which combine to form its
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