Impact of SOX on industry. Chang‚ H.‚ Choy‚ H.‚ & Wan‚ K. (2012). Effect of the Sarbanes-Oxley act on CEOs ’ stock ownership and pay-performance sensitivity. Review Of Quantitative Finance & Accounting‚ 38(2)‚ 177-207. doi:10.1007/s11156-011-0226-3 This article is based on authors research on the Effects of the SOX Act on CEO’s stock ownership and pay- performance sensitivity. The authors are trying to find out if the effects on the SOX Act on the stockownership and on CEO’s wealth. The authors summarize
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(Clow/Baack) Chapter 2 Corporate Image and Brand Management 1) Applebee’s rebuilt its brand by acquiring IHOP. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 2-1 2) A firm’s image is based on the feeling consumers and businesses have about the overall organization and its individual brands. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) Objective: 2-1 3) Effective marketing communications are based on a clearly defined corporate image. Answer: TRUE Diff: 2 Question
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of Contents 2. Abstract 3 3. Introduction 4 4. Theory 5 5. Methodology 7 6. Results 10 6.1. Gender Influence 10 6.2. Nationality Influence 11 6.3. Familiarity Influence 13 6.4. The Influence of the Number of Cues on Car Brands Recall 14 6.5. Priming and Car Brands Recall 15 7. Discussion 16 8. Appendices 18 Appendix 8.1 Questionnaire – First Condition 18 Appendix 8.2 Questionnaire – Second Condition (Primed – Cheap) 19 Appendix 8.3 Questionnaire – Second Condition (Primed – Luxury) 20
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The Textile Industry and Related Sector in India Source: New Cloth Market The Textile Industry and Related Sector in India Source: New Cloth Market This market research study on Textiles and related sectors in India has been commissioned by Italian Trade Commission (Trade Promotion Section of the Consulate General of Italy)‚ Mumbai‚ for which Ace Global Private Limited‚ a consultancy company based in New Delhi‚ has been appointed. The main objectives of the market research are to carry out
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Country of origin‚ consumer ’s Perception and Brand Image Introduction The impact of country of origin (COO) on the consumer ’s perception of products has been one of the most widely studied areas of international marketing. Increasing globalization of today ’s business has resulted in unprecedented problems for manufacturers‚ marketers‚ and consumers (L. Y. Lin & Chen‚ 2006). The country of origin (where a product is made) touches both consumer evaluations of the product as well as the firm
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Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCG have a short shelf life‚ either as a result of high consumer demand
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STUDY ABSTRACT FMHG industry in India is worth around `4500 crores. This market is dominated by products like Rubs & Balms‚ medicated skin treatments‚ cough syrup and drops‚ digestives and health. Vicks is a leading brand in the Fast Moving Health goods (FMHG). An exceptionally trusted brand - generations and generations of cold sufferers have used it for almost 100 years. Recognized all around the world - Vicks is available in more than 66 countries. Globally Vicks brand is worth around `3000
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Review of Related Literature Adolescence is the stage in a girl’s development wherein her self-awareness‚ self-consciousness‚ introspectiveness and preoccupation with self-image all dramatically increase (Harter‚ 1993). There have been many studies that have documented the body dissatisfaction of adolescent girls citing media as a very prominent agent among other factors (Bell & Dittmar‚ 2011; Dohnt & Tiggemann‚ 2006; Lopez-Guimera‚ Levine‚ Sanchez-Carracedo and Fauquet‚ 2010; Tiggemann & Miller
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© 2006 CORNELL UNIVERSITY DOI: 10.1177/0010880406289070 Volume 47‚ Issue 3 1-14 The Role of Brand Affiliation in Hotel Market Value by JOHN W. O’NEILL and QU XIAO The notion that a hotel’s brand contributes significantly to the property’s market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years. The analysis found that brands added value beyond the usual contributors to a property’s value‚ such as net operating income and revenue per available
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Even though‚ the modern media has had many positive impacts on our lives‚ when it comes to women’s image‚ especially in commercial advertisements and programs‚ it usually has such misleading interpretations about the perfect images of beauty and the happiness of women. Thus‚ many women who have already been struggling with their uncertain self-identities have become even more insecure and unsatisfied with their “imperfect” physical appearances and their unrealized “ideal” life styles. Therefore
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