market positioning and branding politics optimization. So‚ we have found 4 conceptions : Simplifying brand line‚ Organizational structure modifying‚ distribution network development‚ competing with regional ice-cream producers‚ Opening a “pilot” ice-cream café. Each of these help to solve case questions. Brand line simplifying plan and Organizational structure modifying •Analysis and excluding from production line the less profitable or unprofitable commercial grade in order to decrease total
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Introduction The Ice-Fili Public Limited Company rightly deserves to be considered one of the oldest ice-cream producers in Russia. The Ice-Fili is one of Russia’s most famous and admired companies‚ both because of its entrepreneurial success and socially progressive vision. In its present form‚ it was incorporated on the basis of Frozen Products Plant No. 8‚ which was set up 65 years ago with support from Anastas Mikoyan‚ a popular and influential political figure. The company manufactures products
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First 10 minutes all the liquids are still not frozen. Second 10 minutes all of the liquids are starting to freeze around the edges. Third 10 minutes water is almost completely ice on the surface‚ Sprite is half ice on the surface and Mello Yello‚ Orange Fanta‚ Coca Cola are still just ice around the edges. Fourth 10 minutes water is almost fully frozen‚ Sprite is not quite completely frozen on the top‚ Coca Cola‚ Mello Yello‚ Orange Fanta are all slushy. Fifth 10 minutes water is really close to
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business in different ways and are not always the same for every business. In this case‚ we focus on the ice cream stand "Ice-Campusades" on campus; so the main factors will be: weather‚ time‚ advertising‚ substitutes‚ and income. Supply would have been a major component to this equation; however‚ since we have establish that we "order the same number (and the same variety) of ice creams each day from the ice cream suppliers"‚ supply is not being manipulated; turning
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Executive Summary Ice-Filli was established by the Soviet Government by the name of “Moshladokombinat N 8” in 1937 and it was the first large scale industrial manufacturer of ice cream. In the later decades it gained modernizations in equipment and technology.Ice-Filli was one of the few that survived the 11 year tenure of the fall of the Soviet Union when its major competitors who were also international like Unilever left the market when they saw how saturated and risky the market had become
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Discussion In this experiment there were many things that were unexpected and rather surprising when were working. Like when we were testing the water and ice biomes there was a pretty steady temp. for both but‚ the water biome had an unexpected increase of 1.5º right at the end but this did not occur for the ice biome. With all the other biomes the temperatures increased under the lamp and when the light was turned out it decreased as suspected. Something that was strange though was that greenhouse
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Russian Ice Cream Market Although the Russian ice cream market may initially look attractive due to its consistent growth in ice cream production/demand in recent years‚ after evaluating the market through the five forces framework‚ it becomes clear that the market far from attractive. Since the open market economy was first introduced to Russia in 1991‚ ice cream producer competition has more than tripled in sized to 300 firms by 2002. Significant funding would be required for ice cream manufacturing/distribution
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1.Problem / Issue Identification: The Russian ice-cream market is not structurally attractivePorters 5 ForcesBargaining Power of Suppliers:-Not an issue-Commodities but big seasonal variations-Limited local sources of high quality butter-High availability of imported raw materials-Specialist equipment must be imported (but may be easy to copy?)Bargaining Power of Buyers:-consumers have low disposable income-distributors have power - they have many suppliers-Growth in supermarket sectors - may wield
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To Ice-Fili CEO: The Vision of Ice-Fili Ice-Fili pursues a strategy of product separation‚ focusing both on high quality‚ new flavors and product lines‚ and more importantly‚ and original branding methodology that combines long-established business goals with a progressive public agenda to form a definite unique attractive product offering. Ice-Fili sells a product that is not only a leader in its market share‚ but truly a product made of value to bring success. Our overall corporate focus
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Ice-Fili Situation Analysis Ice-Fili is a Russian ice cream producer who can survive during the hard time in Russia while some competitors left the market. Since Russian ice cream market became more competitive‚ Ice-Fili tried to maintain its market share leadership among domestic‚ regional‚ international producers. Value chain analysis and SWOT were conducted below. Value chain analysis was conducted to show the capabilities of the firm in various activities. ----------------------- Firm
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