Session 7 DISTIBUTION CHANNELS By the end of this unit‚ you should be able to: • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and supply chain management. • Describe the major types of retailers
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14 Designing and Managing Integrated Marketing Channe What Is a Marketing Channel? A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption. Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from the United States edition of Marketing Management‚ 14e. 14-2 Channels and Marketing Decisions Push strategy Pull strategy Copyright © 2013 Dorling Kindersley
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Introduction What is organizational Culture? Culture is made up of the values‚ beliefs‚ underlying assumptions‚ attitudes‚ and behaviors shared by a group of people. How important organizational Culture is? We spend 40 or more hours at work each week. Many of us spend more time with those we work with than we do our families. For us to be content and fulfilled people‚ that time must be valuable for more than a dollar. . . We want to be engaged in our work. We yearn for work that is enjoyable
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"living or liking to live with others‚ disposed to friendly intercourse" Etymology of Ethics The word ethics come from the Greek word “ethos” which means custom. The Latin word for ethics is “mos”‚ from which “moral” and “morality” have sprung Ethics The science of human duty; the body of rules of duty drawn from this science; a particular system of principles and rules concerting duty‚ whether true or false; rules of practice in respect to a single class of human actions; as‚ political
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Situation This case study presents the Delacroix Company which has to face with new objectives: to identify new channels of distribution of their shows. The goals are setup by the members’ boards and we have three persons involved in a new challenge: should they listen to the customer feedback? Natalia is an experimented member of the company who hired Elizabeth as an marketing responsible. They have to propose a new marketing strategy based on the client feedback‚ but Henry‚ the founder of the
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crucial elements in success of clothes retailing is how the company use their distribution channel decision and strategies. This essay will study on Hennes & Mauritz’s (H&M) ‚ the Swedish-owned globally famous fashion retailing and research on how they deal and rely on their distribution channel partners. Unlike their competitors such as Uniqlo‚ Forever21‚ ZARA or GAP ‚H&M has implemented a unique and efficient distribution channel strategy to increase their level of competitiveness
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In “Diversity Challenges-What Would You Do?” (Learning Communications‚ 2009)‚ an organization interviewed prospective employee Felix. While Felix immediately hit it off with the human resources associate‚ it soon became apparent that he was not accustomed to the level of diversity in the organization. His overt shock and multicultural leadership in addition to his nonverbal response to various other diversity characteristics present in the workforce indicated that Felix had an issue with working
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becoming entertainment channels.. .but in business point of view‚ what they are doing is right to some extent. ..there are hundreds of news channels in India...each month the number is increasing...the aim of every channel is to get new customers and retain the existing...as far as financial cost for maintaining a channel is concerned ‚its huge... so it is a do or die situation for them..a channel has to target all kinds of viewers ..if u examine the viewers of television channels‚ the majority are
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October 2011 Psychoactive Drugs and How They Are Used We drink our morning coffee; have soda with dinner‚ and might take a cigarette break at work. Psychoactive drugs are used in everyday life‚ and most of us don’t even realize it. Those listed are minor examples of psychoactive drugs‚ but most people wouldn’t even consider this a drug habit. They are substances that change our mood‚ thoughts‚ behavior‚ and consciousness. It affects the central nervous system‚ which alters the brains functions. From
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Although the case emphasizes on how the employees would resist to changes such as performing multifunction duties due to their power which was indicated in their contract in the union‚ the way the management team wouldn’t modernize their operation is also an indication on how they are not embracing change in the organization. 2. The presence of the culture of nepotism in the organization. B. Micro 1. The management team primarily the operations manager‚ Allen Yates‚ has no conviction over
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