Pre-reading Reading: “3M Post-It Notes: A Managed or Accidental Innovation?” As you read this case story‚ think about the following two questions: 1. What were the critical factors that enabled 3M Post-it Notes to be successfully commercialized and what can we generalize about managing the innovation process from this case history? 2. What were the critical roles performed by some of the key individuals‚ including Silver‚ Oliveira‚ Nicholson‚ Fry‚ and Ramey? 1 33 3M’s Post-it Notes: A Managed
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Introduction 3M is an innovative and creative company that flourished since 1930 with the invention of masking tape and again in the 1950’s with Scotchgard the fabric protector. Then during a glue that was invented that was considered a failure in the 1970’s someone came up with the idea of taking that glue solution and using it on the back of paper to hold the paper to anything. So the invention of the post-it came out and the business really took off. in the 2000 the newly appointed CEO
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SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): October 24‚ 2013 3M COMPANY (Exact Name of Registrant as Specified in Its Charter) Delaware (State or Other Jurisdiction of Incorporation) File No. 1-3285 41-0417775 (Commission File Number) (IRS Employer Identification No.) 3M Center‚ St. Paul‚ Minnesota 55144-1000 (Address of Principal Executive Offices) (Zip Code) (651) 733-1110 (Registrant’s
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1.2 Traditional Market Research Traditionally‚ 3M hired market researches to understand the market trends. Other market information came from the 3M product users themselves and also the sales representatives. Whilst it was helpful for 3M to develop more than 30 key technologies‚ with its new objective to move away from incremental innovation‚ the traditional market research method was insufficient for a breakthrough product. There was a need for 3M to switch to a better way of gaining market information
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Supply Chain Basics James Elam‚ Manager‚ 3M Supply Chain Network Analysis Rob Wehrman‚ Manager‚ 3M Supply Chain Optimization & Modeling Expertise Center 3 Our Values and Goals 3 Six Market - Leading Businesses Health Care Business Consumer and Office Business Industrial and Transportation Business Electro and Communications Business Display and Graphics Business Safety‚ Security and Protection Services Business 3 International Focus 3M companies in more than 60 countries Sales
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and (B) potential problems did 3M have in introducing a new highlighter-with-flags products for college students? A) The biggest special advantage 3M had was that there was no other product on the market like it. This alongside the market research they had already done showed a need for the product. B) The potential problems 3M experienced was that not all people use highlighters or flags or both and the product just might not sell. 4 In what ways might 3M try to promote its Post-it Flag
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3M India Ltd. 1. Introduction 2. About the company 3M India is a diversified technology company known for its innovation in its offering to its customers and communities. Its parent company 3M provides its offerings to the world over through their world class manufacturing facilities situated throughout the globe. The company’s objective is to make the life of its customers easier and better. Vision 3M Technology advancing every company 3M Products enhancing
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three tests can used to determine if a core competence exists: a core competence should provide the firm with access to multiple markets; should lead to a perceived benefit by the customer; should be difficult for competitors to imitate. Application-3M 3M has developed
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3M INTRODUCTION: 3M is a 109-year-old company is a $21-billion technology giant with major brands like Post-It Notes and Scotch Tape on its roster as well as innovative products like multi-layer optical films that go into LCDs. There are 6 major business units with 40 independent divisions in the company‚ operating with hundreds of offices‚ plants and suppliers around the world. 3M also has a number of core technologies feeding into its different markets and crossing over business lines. It was
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what role the department plays in the innovation process and what is needed and who will undertake the innovation. Lastly‚ the leaders of innovation whom will be discussed is a science-based company known as 3M‚ they have thought of‚ and innovated thousands of products and we will see what makes 3M so successful. Firstly‚ what is innovation? It can be defined as any change to a product or service that will enhance the consumer’s experience of using the product over another product (Johnson‚ 2001)
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