Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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Corporate Communication Essay Assessment One Corporate Communication is the tool used to allow organisations to liaise with the public(s) and can be defined as... “…the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable starting points with stakeholders on which the company depends”. In today’s world‚ corporate communication is vital to an organisations success and many academics argue the importance in coordinating
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Title: Corporate Governance Assignment topic Option 1 Conduct a review of the governance of your organisation (or one with which you are familiar) in the form of a report to the Chairman (or President) of the Governing Board of Directors. In the brief report use the concepts‚ tools and techniques learned in this subject to review the structure‚ process and effectiveness of the governance of the organisation and make recommendations for appropriate improvements. Executive summary This report
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Week 1 Essay Questions (80 Points) 1. Why is corporate governance important? a) good corporate governance produces direct economic benefit to the organization b) To avoid scandal c) To imbibe trust in investors d) The perception of good corporate governance is an important ingredient of the image of an organization‚ whether public‚ private‚ or nonprofit. e) A perception of unethical conduct by an organization can be very costly in legal cases Reference:
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1.0 Understanding the Importance of Corporate Communication: The companies and the organizations communicate through different kinds of channels. All these are defined under corporate communication. Every single types of communication are important for the organization. But before discussing the importance we have to know what corporate communication is. Corporate communication is a combination of different types of activities that are involved to establish a favorable relation between the stakeholder
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Contrasting Apollo & Dionysus In Greek mythology‚ Apollo and Dionysus are nearly opposites of one another‚ and as with many opposites‚ life would not operate just quite right without both of them. They each played a specific role for the Greeks. They had very different things associated with them. Apollo was often associated with logic and the power of the mind. He was basically in charge of the Work section of the people. Logic is something the Greeks used often‚ and when they didn’t‚ things
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Question: Critically analyse the state of corporate governance in both the private and public sector in Zimbabwe. [100] Introduction The definition of corporate governance most widely used is "the system by which companies are directed and controlled" (Cadbury Committee‚ 1992). More specifically it is the framework by which the various stakeholder interests are balanced‚ or‚ as the IFC states‚ "the relationships among the management‚ Board of Directors‚ controlling shareholders‚ minority shareholders
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I have some experiences of working in medical manufacturing almost five years‚ but I have moved to Microvention Terumo about a year ago as Medical Manufacturing Quality Controller Inspector (QC) which known as a final step to make sure that the device has a great condition and match with the specifications before it lands on doctors’ hands to operate on patients. I always get the same question from people that if I am working in hospital since I am working with medical industry. Actually not‚ I don’t
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Cover Page ◦Title Corporate Governance: Relevance and significance in the current Corporate environment. ◦Abstract This article will discuss whether the concept of Corporate Governance appears to make a difference in the way in which companies are managed at board level. It will also briefly mention whether the recent economic turmoil in major and minor companies alike‚ would have been due to a lack of proper corporate governance. It will also explore in brief about the principles
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Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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