ASSIGNMENT SOCIAL MEDIA AND ITS IMPACT ON CUSTOMER RELATIONSHIP MANAGEMENT Word Count: 3132 Submitted in partial fulfillment of the requirement for the Degree of Post Graduate Program In Management by Kunal Verma(08P084) Under the Guidance of Prof. Neelu Bhullar Management Development Institute‚ Gurgaon Contents Social Media and CRM .................................................................................................................... 3 Impact of Social Media on CRM .
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Social Media in Marketing Strategy Introduction The internet technologies have made dramatic impacts on the traditional marketing activities over the past decade. Especially‚ the boom of social media technologies such as Facebook‚ Twitter‚ blogs and so on in recent years‚ which are fundamentally revolutionizing the ways in which people socialise and exchange information on a daily basis. The YouTube video clip “Gangnam Style” by South Korean singer‚ Park Jae-sang (2012) generated millions of views
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humanity. -Albert Einstein Ethics‚ Communication‚ & Social media Social media is a collection of user-driven‚ web-based technologies including blogs‚ social networks and video-sharing platforms. Together‚ these media have revolutionized the way we communicate and share information. Because of its relative newness‚ and its vast and continually evolving nature‚ social media presents as a complicated and multi-faceted issue. Social media sites are infinitely diverse‚ ranging from wikipedia‚ the
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Media – How Social Media Has Changed Marketing Methods Social media‚ although a relatively recent phenomenon‚ is becoming an Increasingly important part of any business’s marketing and client base development platform. According to Dragon‚ “The perception of social media marketing has shifted quickly - no longer viewed as a trendy or passing fad‚ having a flexible and well-managed presence in each of the “big three” (Facebook‚ Twitter‚ and Google+) has become a must for any business seeking
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Can Social Media Increase Voter Turnout? Today‚ only about half of registered voters in America actually vote; a sad statistic of an uninformed‚ unconcerned population. Social media networks such as Facebook have proven to not only inform voters but to actually improve voter turnout‚ by using a get-out-the-vote message. Facebook is utilized throughout the year as a channel to influence its users‚ but Political campaigns have recently started taking advantage of this tool to reach out to
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THE IMPACT OF SOCIAL MEDIA ON MARKETING STRATEGY Richard Fullerton Dissertation submitted to Oxford Brookes University for the partial fulfilment of the requirement for the degree of MASTER OF SCIENCE IN E-MARKETING. February 2011 DECLARATION This dissertation is a product of my own work and is the result of nothing done in collaboration. I consent to the University’s free use including online reproduction‚ including electronically‚ and including adaptation for teaching and educational activities
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Calculating Your Social Media Marketing Return on Investment A How-To Guide for New Social Media Marketers { Peter Ghali - Senior Product Manager Copyright © 2011 iContact Corp. | www.iContact.com/whitepapers { Calculating Your Social Media Marketing Return on Investment } This guide provides practical advice for developing a goal-based approach to measuring your social media marketing return on investment (ROI). Introduction You have started your social media marketing. You are
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February 23 SUBJECT: Analyzing Social Media: Starbucks The following memo will address the use of social media for the Starbucks Organization. A brief introduction to Starbucks will be given along with an introduction to social media. Key points that will be addressed include the types of social media used in relation to the rhetorical situation (audience‚ purpose‚ and context) in which the social media connection is used‚ how Starbucks uses the context of the social platform for an intended purpose
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via social media: the case of Starbucks Alton Y.K Chua and Snehasish Banerjee Abstract Purpose – The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. Design/methodology/approach – The paper uses a combination of qualitative case study and netnography on Starbucks‚ an international coffee house chain. Data retrieved from varied sources such
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Title: Social Media Marketing Report 1. Executive Summary The social media marketing report is an analysis that consists of three parts: sector structure‚ customer behaviour and current issues. The first part the is the sector structure‚ in which the research was done to find out the social media marketing concept‚ social media marketing benefits and the top social media tools used by marketers. This part presents the most important key words‚ numbers and figures which identifies and supports
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