Case Study – AirAsia Formula(on Valida(on In 2001‚ Time Warner Execu(ve Tony Fernandes purchased the ailing‚ debt-‐riddled‚ government-‐owned AirAsia. In a remarkable feat (using blue ocean strategy principles) Fernandes engineered a remarkable turnaround‚ turning a profit in 2002 and swiJly opening mul(ple new routes
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Kuratko (2009) Introduction to Entrepreneurship. 8th ed. Asia: South-Western. C. Henry‚ F. Hill‚ C. Leitch (2003) Entrepreneurship Education and Training. Great Britain: Ashgate Publishing Limited. Anon. (2007) Tony Fernandess [Online]. Malaysia: AirAsia. Retrieved from: http://www.etawau.com/Who/T/TonyFernande.htm [Accessed 20th October 2010]. Jeff Chu (2007) The $3 Flight [Online]. Malaysia: Portfolio.com. Retrieved from: http://www.entrepreneur.com/growyourbusiness/portfoliocombusinessnewsandopinion/article185664
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that that the less productive it will be therefore‚ AirAsia decided to do a quick turnaround time. With this method‚ AirAsia is able to gain more profits which means that the planes are usually up in the sky. How this come about was by removing frills service‚ chair booking and extensive crew drilling on performing quick turnaround. (Shari‚ 2003) Low-cost short haul management Another resource is the low cost short haul management where AirAsia conferred with mechanics on how to coddle spare parts
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on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation‚ population demographics‚ and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million people lived within three hours of AirAsia ’s hubs in Kuala Lumpur and Bangkok‚ more than Western Europe ’s entire population -the failure of Asia ’s regulatory environment to keep pace and the uncertain demand for low-fare services created uncertainty
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new aircraft was added with Air Asia affiliates. A. Air Asia’s affiliates include Malaysia AirAsia‚ Thai AirAsia and Indonesia AirAsia. B. The increasing of passenger is to add the frequencies to existing routes and the new five routes that already relaunched. C. Kuala Lumpur (KL)-Lombok‚ KL-Nanning‚ KL-Kunming‚ Kota Kinabalu-Guangzhou and KL-Solo include of the Malaysia Air AirAsia new routes. III. One of Air Asia affiliates has increased the total number of passengers.
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sector. AirAsia had done tons of community project where it had helped in keeping the relationship stronger between customers‚ workers and managers. One of the projects was the awareness development #GREEN24‚ expected to uplift mindfulness and advance economical activities that will have an unmistakable effect to the earth all through groups over the Asean area — starting from home‚ workplaces‚ and urban areas or even on a national level. As a major aspect of the #GREEN24 activity‚ AirAsia welcomed
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1.0 Introduction The ’Malaysia Day’ festival will be carry out in the College Plaza (see fig.1) and the Runway (see fig.2) starting from 6pm until 10pm with the aim of promoting patriotism and Malaysia’s culture. Basically‚ a stage will be set up in the middle of Plaza for culture dances performing purpose and all the vendors will be selling Malaysian foods and some other merchandise in the Runway. This event is targeting approximately 1000 students in Inti International College Subang. In order
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Terrorism has occurred in Thailand and Indonesia; most notably the Bali bomb of 2002. ECONOMIC ASPECTS • AirAsia holds 49% of Thai AirAsia with 1% held by a Thai individual. The remaining 50% is held by Shin Corp.‚ owned by the former Thailand prime minister‚ Thaksin Shinawatra. Shin Corp. has financial strength‚ synergy in information technology and telecommunications‚ which support AirAsia Internet and mobile phone bookings. • National trends: - Malaysia’s economy may expand as little as 4 percent
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1. Outlook of Domestic and International Tourism in the Philippines: • According to the Philippine National Tourism Development Plan 2011-2016‚ DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision‚ they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6.6 M international arrivals and 34.8 M domestic travellers generating
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1.Potential strengths of the new entrants in the low cost air transport industry 2.Increasing competition in e-commerce 3.Escalating prices of fuels used in business operation 4.Attack by the low-cost government airlines Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Air Asia. Moreover‚ brand awareness is quite
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