IBO 4001 BUSINESS DISERTATION Student Name: Damon Boughen Student Number: 20181689 Course: BA/Hons Business Studies Supervisor: Tim Peacock Dissertation Title: An examination of the use of operations management within the British supermarket industry as a means to develop a competitive advantage. Hand in date: 21st April 2008 Acknowledgements This dissertation could not have been completed without the effort of several lectures at the
Premium Customer relationship management Management Customer service
After the establishment of various virtual supermarkets‚ a new phase began when established brick and mortar supermarkets entered the online grocery shopping arena by adopting a ‘click and mortar’ strategy. In the UK there are Tesco‚ Sainsbury’s‚ Asda‚ and Waitrose.com. These players‚ by combining the strength of traditional retailing with Internet shopping‚ have achieved rapid growth. The SWOT analysis of Tesco.com reveals that it is most powerful retail brand‚ reputation for money‚ value
Premium Tesco Customer service Marketing
organisation. As the reason for this I have chosen Asda as my organisation. Overview of Asda Asda is a private limited company as this business operates one of the Stakeholders of Asda Manager’s influence A manager impacts Asda by making certain that workers are well qualified so the commerce runs professionally so the commerce is positive. A manager assumes all the staffs to their jobs appropriately and make the business gainful. At Asda the manager is in charge for the best effective
Premium Tax Customer Value added tax
explain how customer service standards are planned‚ implemented and monitored and the impact this has on the operation of Asda. My research will come from the internet‚ magazines and books. Customer service standards of Asda Refund policies: [pic] Asda informs customers on how to cancel and conditions of cancelling. Asda informs customers on the period on returns Asda has up to 7 days under the delivery distance and 7 to 28 days after delivery products which can not be delivered unless they
Premium Customer service Customer Sales
on the Asda 2 2. Different cultural impact on Asda. 3 3. Different culture within a country and impact on the Asda. 3 4. Language impact on Asda. 4 5. Hofstede’s research into cultural differences and impact on the Asda. 4 6. Cultural changes on UK and its effects on the Asda. 5 7. Population size and age distribution effect Asda. 5 8. Demographic changes and impact on the Asda. 6 9. Demographic features of UK and the impact of Asda. 6 10. Most important demographic factor that affect Asda. 7 11.
Premium Culture Demography Population
Contents 1 Introduction 3 1.1 Company Introduction 3 1.1.1 SWOT Analysis of the Company 3 2 Market Orientation 4 2.1 Product Orientation 4 2.2 Customer Orientation 4 2.3 Branding Orientation 4 2.4 Culture Orientation 5 3 Macro Analysis: PESTEL Analysis 5 3.1 Political 5 3.2 Economic 5 3.3 Social 5 3.4 Technological 5 3.5 Environmental 6 3.6 Legal 6 4 Micro Analysis: Porter’s Five Forces Model 6 4.1 Bargaining Power of Buyers 6 4.2 Bargaining Power of Suppliers 6 4.3 Threat of Substitute Products
Premium Marketing
39 Advantages of Surveys: (Groves‚ 1989) 39 Disadvantages of Surveys: (Groves‚ 1989) 39 Secondary Data Collection 40 Data Analysis 40 Limitations 40 Conclusion 41 Results of the Research 42 Research Findings: Within-Case Analysis 42 ASDA/Wal-Mart 42 Sainsbury PLC 43 Tesco PLC 45 WM Morrisons 46 Discussion: Can WM Morrisons Create a Sustainable Competitive Advantage through E- commerce? 48 Advantage through Superior IT Resources 48 Advantage through Superior IS Capabilities
Premium Electronic commerce Online shopping Retailing
for one of the well-known food sector business and that is ASDA. I am going to look at both the positive and the negative aspects of the distribution systems used and make recommendations for improvement with justified reasons Asda gets its products straight from the manufacturers and then sells them directly to the customers they don’t need to involve a third party in this process and they always get stock direct. They reason that ASDA are able to get the products straight from the suppliers is
Premium Logistics Supply chain Supply chain management
Describe the type of business‚ purpose and ownership of two contrasting businesses (P1) ASDA- Type of business‚ purpose and ownership (P1) Business Sector Asda is a British supermarket chain that retails food‚ clothing‚ general merchandise‚ toys and financial services. It also has a mobile telephone network‚ (via the Vodafone Network)‚ Asda Mobile. Its head office is at Asda House in Leeds‚ West Yorkshire. Asda became a subsidiary of the American retail giant Wal-Mart‚ the world’s largest retailer
Premium Corporation
M1 Business Communication INTRODUCTION In P1 I talked about types of communications used by Asda and these are Verbal‚ written‚ on- screen. In this task I am going to show you the advantages and disadvantages of each type of communication referring it to my chosen company and that is Asda. ADVANTAGES OF VERBAL/ORAL Oral communication or speech is often the preferred medium to exchange information in in informal situations since it provides a number of immediate benefits when attempting to pitch
Premium Human resources Communication Writing