B2C sales have short purchasing times of anyplace from a couple of minutes (the hasty purchase)‚ to a couple of days and is a simple sale culminated promptly. B2B sales oblige consultative selling (selling taking into account understanding a customer’s needs and building up a relationship of trust) now and again from a two-stage level sales association including the seller’s sales power and conveyance sales power. B2C sales are typically immediate to the consumer
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approx. 30 microprocessors “Disappearance of PC” - Ambient Intelligence Werthner‚ OECD Berlin 2001 3 E-Commerce • EC turnover double every 9-12 month • In 1998 forecast for 1999: 8-50 Bn. US$; in reality: > 100 Bn. US$ • B2B 5-10 times bigger than B2C • USA dominates (70 - 90%) • E-commerce is sharing business information‚ maintaining business relationships‚ and conducting business transactions by means of telecomm. networks. (Kalakota and Whinston 96) • Business occurring over open‚ non-proprietary
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Contents Problem Overview 2 Situation Appraisal 2 Company Description 2 Core Competencies 2 Competition 2 Pricing 2 Customer Segmentation 2 Vulnerabilities / Constraints 3 SWOT Analysis 3 (Porter 5 Forces ??) 4 Options to Assist in Driving Growth 5 Segmentation Strategy Evaluation 6 Quantitative Evaluation Component 7 Data Exploration Process 7 Qualitative considerations: 10 Recommendation: 10 Supplementation Strategy Evaluation 11 Recommendation: 12 Pricing
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message c) richness equaled reach d) none of the above Answer: (b) (see page 11) 6. T/F: The total amount of B2C e-commerce revenues in 2001 is less than that spent on B2B e-commerce. Answer: True: (see page 6) 7. T/F In 2006‚ the total amount of B2C e-commerce revenues is expected to be greater than the total amount of B2B e-commerce revenues. Answer: False (see page 6) 8. B2C e-commerce involves: a) businesses selling to businesses over the Web b) businesses selling to consumers
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online direct marketing models like online ticket sales and souvenir shops are examples for B2C activities in this case. However‚ when we consider the broader definition of the EC‚ which is servicing customers‚ collaborating with business partners and conducting electronic transactions within an organization as well as buying and selling goods‚ we can relate nearly all the EC solutions in this case to B2C or B2B activities. The main aim of the organizers is servicing to customers‚ so the EC solutions
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online sales for your business. Online retailing in China has been dominated by the C2C segment‚ which achieved a market share of 67.7% by 2012. However‚ B2C retailers are increasing rapidly. According to IEC tracker‚ B2C recorded a 74.4% year-on-year increase‚ which is 2.4 times the rate of increase of C2C. Alibaba group’s Tmall lead the B2C segment of the market with a share of more than 50%. Major online retailers are working on building better logistics services and are expanding their reach
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marketing objectives? It is important that a business has clear marketing objectives because it gives them a target to work towards. In 2010 Asda set its objective to overtake Tesco as Britain’s largest retailer of non-food items. It is important that its clear because objectives should be made using the acronym SMART goals‚ the objective set by Asda fits in with this really well apart from it does not state a time period. 2. What do businesses mean by the term ‘ vision’? A vision is a
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shared files Digital music for a monthly fee CDs TV and radio Strategies Big database/ mediabase Partnerships with mp3 player manufacturers Customers Individuals Mp3 player manufacturers Music portals Strategies B2C model Diversification Partnerships with Trivnet and ISPs Partnerships with mp3 player manufacturers Suppliers Record companies Independent labels Unsigned artists Strategies Partnerships with recording companies Digital
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The business world is becoming increasingly global. As a result of this‚ many companies‚ such as Costa Coffee and Dyson‚ have changed their strategies in relation to the markets they target or where they produce. Does the increasingly global nature of business mean that all organisations need to change their strategies significantly to achieve higher profits? Justify your answer with reference to Costa Coffee‚ Dyson and/or other organisations that you know. Globalisation is the process by which
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In this assignment I will explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve to marketing aims and objective. With so many different promotional options available‚ Kit-Kat needs to choose carefully the methods that are best suited to the situation. I have picked my 5 factors and they are‚ Cost versus benefits (short term and long term) Target market and exposure to media Positioning Competitors Branding Cost versus benefits A cost/benefit
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