Aims and Objectives: Long term objectives: * To always be the first choice of customers * To make sure that customers stick with primark and should not opt any other store that is competitor of primark * The business within the organization will always be customer centric. * The remain the leader of the market all the way * To train all the employees up to international standards and let them aware of customer relationship management. * To train the employees for managerial
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territory is given to the distributor • Products often seem to be selective – but this may be by default Some products have a window of exclusivity • Intended as mass products • Eg Schweppes (part of Coca Cola) – adult soft drinks market • 3 weeks in Asda before wider distribution • And‚ in this case‚ before advertising • Then are intensively distributed In practice – for a lot of products • A ‘product life cycle’ tends towards ever more intensive distribution (you hope!) • Eg Glaxo Smith Klein –
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organizational structures (dealerships with many associates‚ joint ventures and agency relationships) Lack of direct connection with ultimate consumers due to dependence on retailers and wholesalers(in Western countries retail giants such as Tesco‚ Asda and Sainsbury are very strong and have the ability to dictate big multinational companies). Inefficient management of brands (being unable differentiate between
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Using examples of organisational communication‚ discuss what the four main approaches to media research explained by McQuail (2005‚ ch 3) offer to an understanding of company media communication. Communication is the exchange or transfer of information. It covers just about any interaction between people. It is described by McQuail as‚ “a process of increased commonality or sharing between participants‚ on the basis of sending and receiving ‘messages’.” As communication is the sending and receiving
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(a) Undertake a strategic analysis of an organization of your choice and review its current and recent past strategy. Tesco was founded in 1924 by John Edward Cohen in the East End of London. The name Tesco’‚ was first used on tea‚ and was derived from the initials of Cohen’s tea supplier‚ T E Stockwell‚ combined with the first two letters of Cohen. Tesco Stores Limited was incorporated in 1932. In 1935‚ Jack Cohen visited the USA and was impressed by the supermarkets’ self-service system which
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Introduction Primark Stores Limited is a clothes and linens retailer in the UK and Republic of Ireland with over 100 branches In the Republic of Ireland - where the company’s headquarters is based - it trades as Penney’s. Top Competitors | • | ASDA Group Limited | • | Marks and Spencer Group plc (maksy) | • | Tesco PLC (tscdy) | | | | Primark is able to sell its clothes at relatively cheap prices for the following reasons: * Most of Primark’s stock comes from select suppliers
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produced and has undergone all the quality checks it is transported to the stockrooms. After this Cadbury sells it products to shops that deal with beverages and confectionery e.g. corner shops‚ super stores such as Iceland‚ Sainsbury‚ Kwik save‚ Tesco‚ Asda‚ Safeway and petrol station. These businesses are usually visited by customers on a daily basis. They then sell it to the general public. Cadbury produces chocolate for more than 200 countries so that they have a chance to enjoy it as well and
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Kingdom retail (Including Clothing‚ Super Market‚ Food Sector) both during the Games and long term‚ and how retailers can exploit the opportunities. Example: Clothing (H&M‚ M&S‚ Next‚ Prime Mark‚ John Lewis)‚ Super Market (Tesco‚ Sainsbury’s‚ ASDA‚ Waitrose‚ M&S)‚ Food Sector (McDonald’s‚ KFC‚ Burger King‚ M&S Simple Food) Key findings and highlights: • Gains will be focused on three main categories: clothing & footwear‚ home wares and gift-related items and souvenirs.
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Contents 1.0 Introduction 2 1.1 Company Profile 2 2.0 Competitive Positioning Analysis 2 2.1 SWOT Analysis 2 2.1.1 Strengths 3 2.1.2 Weaknesses 4 2.1.3 Opportunities 4 2.1.4 Threats 4 2.2 PESTEL Analysis 5 2.2.1 Political 5 2.2.2 Economic 6 2.2.3 Social 6 2.2.4 Technological 6 2.2.5 Environmental 7 2.2.6 Legal 7 2.3 Porter’s Five Forces Model 7 2.3.1 Bargaining Power of Suppliers 8 2.3.2 Bargaining Power of Buyers 8 2.3.3 Threat of Substitutes 9 2.3.4 Threat of New Entrants 9 2.3.5 Industry Rivalry
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Analyse’ and ‘evaluate’ the business strategy that J Sainsbury Ltd. has pursued using either Bowman’s strategic clock or Porter’s Generic Strategies framework. Submission Date : 28th April 2012 Word Count : 1841 Introduction Strategy is defined as how an organization and individual achieves its goals. The marketing strategies are altered as well as renewed in companies in the effort to survive and also prosper in an increasing demanding and complex business
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