The Fashion Cannel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario 3: Fashionistas + Planners/Shoppers Pros Already have male audience interest‚ 55% male Segment is strong with 18-34 year old females Smaller
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Essay Plan: Outline who are the winners and losers in a consumer society. Introduction: Paragraph 1 Outline – short general explanation/ to give the main features or general idea of. Consumer society – Point out this essay is looking at consumer society. Who – highlight the essay is looking at who. The winners and losers - define this concept in the introduction as it is the main content phrase in the essay question. There are three parts include in the main body that discribe
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Psychographic Segmentation Psychographic segmentation is an approach used to target a specific group from the population with identifying their personal traits and characteristics. (7) According to SRI Consulting (1997)‚ it is equally important in determining psychographic segmentation‚ as it is useful in forecasting and predicting the future behavior of the customers. (3)There are several ways in dividing the population into different segments based on lifestyle‚ social class‚ and personality
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Introduction Strategy is the direction and scope of organisation over the long term to accomplish its objectives. In formulating its strategy‚ an organisation must thoroughly understand the industry in which it operates There are five forces model‚ in these model emphasis are on all the relevant factors that an organisation should consider. Organisation success depends on its need to take into account the firm‚ its Customers‚ Competitors‚ Suppliers and its Employees. If all these are not monitored
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BETC LEVEL 2 (UNIT ONE) BUISNESS PURPOSES SOFIA WARD 10M Task one: 1. Tesco Purpose • Tesco is for a profit. Over 60% of group sales and profits came from the UK business. • Tesco sells items such as fresh food‚ groceries and clothing. (The clothing market is worth £33 billion alone) Ownership • Tesco is a Limited company-Public(PLC) • The decision’s are made by an elected board • There Executive Committee comprises the Tesco PLC Executive Directors and seven senior
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CASE STUDY: The Fashion Channel Case study: The Fashion Channel Opening Lacking of detailed segment‚ branding and positioning strategy and increasing competitors which have put forward the similar fashion program forced TFC to change its marketing strategy for future growth. Therefore‚ targeting and positioning the market are of great importance. However‚ TV ratings and advertising revenue are necessarily to be accomplished by segment TFC. Key
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Introduction The UK food industry is one of the most important and well established sectors in the UK. It has been growing rapidly and very competitive. Because of the competitive market the retailers have developed good deals to UK customers‚ especially during the recession when people’s life style trends changed and started to consume more products from supermarkets. PEST ANAYSIS Political Food industry in the UK provides many political and legal factors that can have affect on the food industry
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shoulder: 6 5.1.2 Tesco Everyday Value Minimum Eggs: 6 5.1.3 Tesco Parsnips Pack: 7 5.2 Manufacturer Brand Commodities: 7 5.2.1 FOX’s Jam Sandwich Creams: 7 5.2.2 Kingsmill Tasty Wholemeal Medium: 8 6. Benchmarking analysis of Tesco and Asda: 9 6.1 Similarities: 9 6.2 Difference: 9 7. Actions can take to keep shortage in a minimum: 10 8. Influence of customer changing preference: 11 9. Fundamental challenge in food supply chain: 12 10. Validity of results: 13 11. Conclusion:
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market with an annual growth rate of 1.5% in 2011. The industry has employed a total of 923‚196 people and has generated a sum of £127 billion in revenue (IBISWorld). Furthermore‚ more than 50% of the market share in the industry is controlled by TESCO‚ ASDA‚ Sainsbury’s and Morrisons (BBC). Porter (1980) illustrates in this analytical tool 5 variables that determine the attractiveness of an industry for organisations in terms of profitability in their immediate environment. Using the forces in this model
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There are mainly five key players in the supermarket industry- Tesco‚ Asda‚ Sainbury‚ Safeway and Morrisons (ChinaCCM). Thus‚ the supermarket industry in the UK could be described as an Oligopoly Market. Oligopolies lie between the definitions of perfect competition and pure monopoly. Firstly‚ there are several sellers but only a few big companies who have a large market share in the industry. In the UK‚ the five big supermarkets totally have 3/4th of the market share (123help me! com). Secondly
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