CFVG VIETNAM‚ MBA PROGRAM- 21st INTAKE CASE STUDY MARKETING ASSIGNMENT Hanoi‚ November 11st‚ 2012 WAL-MART OUTLINE I. ANALYSIS FRAMEWORK 1. Strategic Business Units (SBUs) identification 2. Determination of the specific market for SBU 3. Time selection for this SBU’s market. II. COMPETITIVE POSITION AND MARKET POTENTIAL ANALYSIS 1. Competitive scope 2. Competition intensity evaluation 3. Wal-Mart competitive position and market potential evaluation. III. WAL-MART DEVELOPMENT RECOMMENDATIONS
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LINKS: http://forum.skyscraperpage.com/showthread.php?t=195639 What are the different components of the supply chain? Wal-Mart‚ a leading corporation (Fortune500)‚ with profits more than $16 billion‚ has to support a multifaceted Supply Chain. Its Supply Chain Management (SCM) can be split into several components: Production‚ supply‚ Inventory‚ transportation‚ location and information. Production - focuses on the strategic decisions of Wal-Mart regarding the manufacturing of products (Wal-Mart
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HKU984 ALI FARHOOMAND WAL-MART IN CHINA (2012) Introduction Summer was making its picture-perfect debut in New South Wales that day in October 2011‚ but Mr Greg Foran hardly noticed. Newly hired away from his role as head of Australia’s leading supermarket chain‚ Woolworth’s Supermarket Division‚ he was set to work as a senior vice president at Wal-Mart International‚ the fastest growing division of the world’s largest retailer‚ Wal-Mart Corporation. However‚ what exactly he would be doing
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Walmart in China Introduction Walmart‚ founded by Sam Walton in 1962‚ is the largest retail company in the world. The low cost strategy and hence the “Every Day Low Prices” (EDLP) strategy allowed Walmart to outperform competitors in the US. Besides having stores in the US‚ Walmart has also expanded its market worldwide. Walmart’s entry into China was not surprising‚ given its population and growth potential. Nevertheless‚ Walmart China had been struggling with its sales volume. It was only ranked
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had reached $12.6 million in sales‚ and by 1968‚ the company opened its first stores outside of Arkansas in Sikeston‚ Missouri and Claremore‚ Oklahoma.[3] The company’s first stock split occurred in May 1972 at a market price of $47. By this time‚ Walmart was operating in five states: Arkansas‚ Kansas‚ Louisiana‚ Missouri and Oklahoma‚ and expanded into Tennessee in 1973‚ and Kentucky and Mississippi in 1974. As the company expanded into Texas in 1975‚ there were 125 stores with 7‚500 associates‚ and
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U.S.-European Union Trade Relations: Issues and Policy Challenges SUMMARY The United States and European Union (EU) share a huge and mutually beneficial economic partnership. Not only is the U.S.-EU trade and investment relationship the largest in the world‚ it is arguably the most important. Agreement between the two economic superpowers has been critical to making the world trading system more open and efficient. Given a huge level of commercial interactions‚ trade tensions and disputes
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need organizations that can represent them at work‚ trade unions do exactly that. The purpose of a union is to protect while improving the working conditions of workers. Trade unions exist simply because one person has limited power to challenge or change the decisions that are made about his or her job. By unionizing with other workers‚ chances of having a voice of influence are greater. However‚ there are much arguments about the effect that unions exert on economic productivity and efficiency. When
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Explain analytically how trade unions can influence firm performance. How best should employers deal with trade unions? Introduction A trade union is an organisation of workers who have come together to achieve common goals such as increasing pay‚ increasing the number of employees which an employer hires‚ and improving working conditions. The trade union bargains with employers on behalf of all its members and negotiates labour contracts; the most common
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strategy. What are the differences between sales orientation and marketing orientation: Sales Orientation | Marketing Orientation | * A business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers. See also product orientation and sales orientation. | * A business approach or philosophy that focuses on promoting sales of whatever a company makes or supplies‚ through marketing and sales calls. See also market orientation and product
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Impact of International Trade and European Union on the British Companies Table of Contents 1. Introduction 1 2. Findings 2 2.1. Benefits of International Trade 2 2.1.1. Adoption of technologies 2 2.1.2. Access to raw materials 2 2.1.3. Lesser dependency on one market 2 2.2. Relation of British Companies to the World Economy 2 2.3. The impact of European Union policies on British manufacturing organizations 2 2.4. Policies Impacting Decisions for Export within the EU
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