4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies‚ software‚ and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example‚ an enterprise might build a database about its customers that described relationships in sufficient detail so that management
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Marriot International Inc. – CRM Implementation Introduction Marriot International Inc. is one of the leading companies in the hospitality sector. It has around 3‚900 properties and 18 brands such as The Ritz Carlton‚ JW Marriot Hotels‚ Bulgari Hotels and resorts and few others around the world. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for more than 80 years‚ the company is headquartered in Bethesda‚ Maryland‚ USA‚ and reported revenues of nearly $13 billion
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1. Why has eBay struggled in Japan‚ China and other Asia markets? eBay is an online auction service whose business model is ideally suited to the Web. EBay stores no inventory and ships no products. Instead‚ it derives its revenue from the movement of information‚ an ideal task for the Internet. EBay has taken its model to numerous foreign markets and been successful‚ particularly in England‚ France‚ and Germany‚ however‚ eBay has failed to achieve the same success in the Asian markets. There
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Operational CRM simply defined are systems and processes that support the “front office” daily operations that focus solely on the customer base of an organization or entity (Baltzan & Philips‚ 2010). Increasing competition and decreasing customer loyalty have led to the emergence of concepts that focus on the nurturing of customer relationships (Henning‚ et al. 2003). With Operational CRM systems one can improve the efficiency of CRM business processes and comprise solutions for sales force
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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A AI N I S KH A T E R AI MY T TE H G (H N D - B 0 12 3 1 ) CONTENT LIST 1. Company Profile 2. Mission 3. Vision 4. Key Strategies 5. Business Model 6. PEST Analysis 7. Porter 5 Forces CONTENT LIST 8. SWOT Analysis 9. Competitive Advantage of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001
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All applicable cases are available with McGraw-Hill ’s Connect™ Accounting. CASE 10B–5 Ethics and the Manager; Rigging Standards [LO5] Stacy Cummins‚ the newly hired controller at Merced Home Products‚ Inc.‚ was disturbed by what she had discovered about the standard costs at the Home Security Division. In looking over the past several years of quarterly earnings reports at the Home Security Division‚ she noticed that the first-quarter earnings were always poor‚ the second-quarter earnings were
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Case Context Cebu Pacific Air owned by the Gokongwei family and established in 1988‚ is the provider of most domestic flights in the Philippines. In 2000‚ Cebu Pacific Air was able to go international and expanded operations to Asia-Pacific countries. It owns 45% of the market share‚ and is among the top 5 in growth in terms of passengers carried and served. The airline company is known for its promo fares‚ where one can save around 40% to 50%‚ if flights are booked early. For the longest time‚ Philippine
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Case study for seminar work -Pacific Sunwear of California‚ Inc. 1. Discuss the different types of control that SOX implies for PacSun; what action‚ results‚ personnel and cultural controls are used? Action control: Section 302 of SOX required both the company’s CEO and CFO to personally certify the “appropriateness of the financial statements and disclosures contained in the periodic report”. PacSun top management required their subordinates to share the certification responsibility. Through
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Chapter 2: Southeast Asia Questions 1. The combined effect of what 3 phenomena results in the islands of Southeast Asia being one of the wettest regions in the entire world? Equatorial location‚ pressure systems‚ tectonic activity 2. What became the most important crop in Southeast Asia due to its ability to thrive in the standing water brought by the monsoon rains? Who performs much of the work for this labor-intensive crop in this region? Rice‚ harvested mainly by women 3. Plate tectonic
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