Marketing Management HI 5004S Submitted by: BIKESH DANGOL GUE 2313 Submitted to: Jas Paul Chawla Date of submission 2-05-2014 Segmentation‚ Targeting and Positioning (STP) is a marketing tool with the help of which marketers differentiate‚ attract‚ retain and customer grow base for their respective products. Today‚ STP is a popular strategic approach in modern marketing. In practice‚ marketing models is commonly applied. When creating marketing
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subject has helped me in understanding personal point of views in day to day life and each session has inculcated vast learning experiences. From the first session based on the case “Ashok Rajguru”‚ I learned that to help a person‚ it is better to guide him to find a solution to his problems by himself. On the other hand‚ Ashok helped me in analysing my life by better understanding the mix of value of studies as well as personal relationships in life. Here I learnt that it is important to understand the
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1. Discussion about Ashok Leyland and its industry a. Industry scenario b. Position of our company c. Strengths & weaknesses d. Future plans e. Opportunities f. Sales breakdown g. Interesting anecdotes about the company About Askok Leyland Ashok Leyland is a commercial vehicle manufacturing company founded in 1948 based in Chennai. Commercial vehicles include cars‚ trucks and buses. The company also handles emergency and military vehicles.
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Ashok Leyland has been‚ over the last four decades catering to the marine segment‚ as well.From powering fishing vessels for various types of fishing applications‚ like Trawling‚ Purse seining‚ Gilnetting‚ etc‚ they extend to meet customer specific requirements to power sailing vessels‚ Auxiliary drive-in vessels‚ passenger Launches‚ Ferries‚ Marine generating sets‚ cargo vessels etc. Known for the ruggedness and reliability of these versatile engines‚the company takes pride in having powered
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Ashok Rajguru* In October 1962‚ Donald French a graduate student in clinical psychology at the University of Chicago‚ interviewed his friend‚ Ashok Rajguru‚ a doctoral candidate in theoretical physics at Northwestern University. Ashok Rajguru had lived in Calcutta‚ India‚ until 1960‚ when he had received a fellowship to continue his studies in physics at Northwestern. By the fall of 1962 Ashok had completed all the requirements for the Ph.D. except for a thesis in which he hoped to make
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INPLANT TRAINING REPORT ASHOK LEYLAND‚ ENNORE Training period 4th June to 8th June Submitted by And of INTRODUCTION Ashok Leyland is a leading national and international truck and bus manufacturer and a part of the Hinduja group with a vision of being in the global top 10 in the M&HCV trucks(>7.5T GVW) segment and top be in the global Top 5 in M&HCV busses(8 m & above) segment. Ashok Leyland Ennore plant is the first Ashok Leyland plant and is also the mother plant
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Note: Registration form can be downloaded from www.mnnit.ac.in/conference (1) Bank DD payable in favour of “NCDPPRD” payable at Allahabad. (2) Accommodation will be provided on request and payment basis in the Institute Guest House/hotels at subsidized rate. Important Dates Last date of submission of abstract Jan. 20‚ 2014 Last date of Notification of accepted Abstract for Presentation Jan. 25‚ 2014 Last date of submission of full papers Feb. 15‚ 2014 Date of notification of selected
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INTRODUCTION Ashok Leyland is an Indian automobile manufacturing company based in Chennai‚ India. Founded in 1948‚ it is the 2nd largest commercial vehicle manufacturers in India‚ 4th largest manufacturer of buses in the world and 16th largest manufacturer of trucks globally. Operating six plants‚ Ashok Leyland also makes spare parts and engines for industrial and marine applications. It sells about 60‚000 vehicles and about 7‚000 engines annually. It is the second largest commercial vehicle company
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public image | Concern for employees | | | | | | | | | | | Sun Microsystem’s.co | Yes | Yes | Yes | Yes | No | Yes | No | Yes | No | | | | | | | | | | | MISSION STATEMENT AND EVALUATION MATRIX based on the analysis we have identify from the mission statement and the evaluation matrix Sun Microsystems shows that the company recorded customer‚ products services‚ market‚ concern for survival growth‚ philosophy and public image of the organization was well built
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Ashok Leyland has seven manufacturing plants - the mother plant at Ennore near Chennai‚ three plants at Hosur (called Hosur I and Hosur II‚ along with a Press shop)‚ the assembly plants at Alwar‚ Bhandara and state-of-the-art facility at Pantnagar. The total covered space at these seven plants exceeds 650‚000 sq m and together employ over 11‚500 personnel. Ennore Spread over 135 acres‚ Ashok Leyland Ennore is a highly integrated Mother Plant accounting for over 40% ALL production. The plant manufactures
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