Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation
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Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001‚ it was purchased by former Time warner executive Tony Fernandez’s company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1‚ and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia Berhad
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STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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Chapter 2: Southeast Asia Questions 1. The combined effect of what 3 phenomena results in the islands of Southeast Asia being one of the wettest regions in the entire world? Equatorial location‚ pressure systems‚ tectonic activity 2. What became the most important crop in Southeast Asia due to its ability to thrive in the standing water brought by the monsoon rains? Who performs much of the work for this labor-intensive crop in this region? Rice‚ harvested mainly by women 3. Plate tectonic
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Pivot to Asia is the shift of focus of United States of America from Europe and Middle East to Asia. The rise of China as a superpower‚ the growing influence of Australia‚ India‚ Korea‚ and the ASEAN members on global economic growth and the U.S.’s feeling that they have left out Asia are the three reasons why this was implemented. Also‚ it has the mean to strengthen ties with allies China‚ including Burma‚ India‚ Korea‚ Japan‚ Philippines and Vietnam (Sung-joo‚ 2012). It is a positive development
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AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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Asia has experienced decades of peace and stability with many experts providing competing views as to whether this stability will continue or would it be just the ‘calm before the storm’ as depicted by some experts foreseeing inevitable use of force by Asian states to achieve its respective political means. I intend to provide a brief summary on the argument made by Alagappa in the chapter ‘Introduction: Predictability and Stability Despite Challenges’ of his book ‘Asian Security Order: Instrumental
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Name: Patrick Smith Period: 6th Date: 1/ 29/ 13 CHANGE AND CONTINUITY ESSAY PACKET UNDERSTANDING WORDS This essay asks students to access how larger global issues and themes such as gender‚ trade‚ technology‚ and environment have changed and remained the same. If any one essay will give students difficulties‚ it is likely that this essay will. Students will not only have to identify areas of change‚ but also areas of continuity across
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INTRODUCTION :AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. It has been named as the world’s best low-cost airline‚ and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia‚ Indonesia AirAsia‚ Philippines AirAsia‚ HYPERLINK "http://en
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threat is low for Airasia. iii) Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways‚ Tiger Airways‚ and Air Philippines. Other than the passenger sales ticket‚ Airasia also include holiday packages which is affordable around Asia. Airasia has good connection with hotels and tourism companies around Asia‚ which it is hard for new competitors to compete. iv) Low switching costs. Customers do not need to spend more on switching
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