AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s
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School of Government‚ Development and International Affairs PL302 International Politics of the Asia Pacific Course Guide Semester Two‚ 2013 GENERAL INFORMATION Course code and Title: PL302 International Politics of the Asia Pacific Course coordinator: Dr Nikki Baker‚ Telephone: 323 2996; email: baker_n@usp.ac.fj Consultation hours: Wednesday: 10am - 11am Thursday: 9am - 11am Lecture Times: Thursday 12 noon
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Air Asia is a carrier which was built up in 1993 and began its operations on November eighteenth‚ 1996. On 2nd December 2001‚ the vigorously obligated carrier was obtained by Tony Fernandes‚ proprietor of Tune Air Sdn Bhd for the token whole of RM1 (Jusmpstart Malaysia‚ 2011). As a feature of the buy‚ Tony likewise took up the RM40million obligation. In any case‚ under the initiative of Tony Fernandes‚ today‚ Air Asia is a world renowned ease carrier that works broad systems both locally and globally
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characteristic of colonialism in Asia between the 1800s and mid-1900s was the immense control it had over the economies and politics in Asia. Trade and production were tailored to serve colonial needs‚ and opposition to colonial rule was suppressed easily. In this context‚ claiming that colonialism was inevitable seems valid as Asian countries could neither resist colonial expansion‚ nor throw off the colonial yoke. However‚ when one considers the wider history of Asia‚ this claim falls apart. This
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The British Empire has forever changed the landscape of the world. Their interest in trading with Asia fueled trade routes and territory grabs. No area has been more impacted than South Asia and more specifically their shining jewel at one time India. The British directly ruled India under what can be reared to as the British Raj. The British were able to bring their industrial influence and military strategy of creating the illusion of resolved conflict within micro states of their colony. They
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Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations‚ efficiency of operations‚ proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum‚ and have passed
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AIR ASIA Executive Summary Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996‚ within fifteen years‚ Air Asia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-
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several substitutes such as cruises‚ rail‚ bus‚ and car. However‚ the archipelago geographical structure of Asia has made air travel the viable‚ efficient‚ and convenient mode of transportation. Threat of new entry is moderate; high capital requirement and government barrier such as air service agreement can act as barriers to entry. However‚ the deregulation of aviation industry in Asia Pacific region has resulted in more competitors entering the market. Furthermore‚ many full service airlines
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2. Information System of Air Asia Information systems are implemented within an organization for the purpose of improving the effectiveness and efficiency of that organization. Capabilities of the information system and characteristics of the organization‚ its work systems‚ its people‚ and its development and implementation methodologies together determine the extent to which that purpose is achieved. Air Asia has carry out three type of information system such as yield management system (YMS)‚
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between the Black and Mediterranean seas. Called Asia Minor (Lesser Asia) by the Romans‚ the land is the Asian part of modern Turkey‚ across Thrace. It lies across the Aegean Sea to the east of Greece and is usually known by its Greek name Anatolia. Asia Minor juts westward from Asia to within half a mile (800 meters) of Europe at the divided city of Istanbul‚ where two suspension bridges over the strait of Bosphorus link the two continents. Asia Minor is also bordered by the Sea of Marmara on the
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