BUSINESS ANALYSIS OF ASIAN PAINTS INTRODUCTION Asian Paints Limited (APL) incorporated in 1942 ranks among the top ten decorative paint companies in the world. It has presence in decorative and industrial coating segment of the paint business. Besides‚ the Company operates around the world through its subsidiaries Berger International Limited‚ Apco Coatings and SCIB Chemicals. APL has its presence in almost all the segment through its brands Royale in the premium segment‚ Apcolite in the mid-segment
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Introduction to Company Berger Paints Bangladesh Ltd. Berger Paints began its painting in Bangladesh since independence. And this has been a footstep to bring more than 230 years of global paint industry experience into Bangladesh. Over the decades‚ Berger has evolved to becoming the leading paint solution provider in this country and has diversified into every sphere of the industry - from Decorative Paints to Industrial Coatings‚ from Marine Coatings to Powder Coating and what not. To give
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[pic]A PROFILE OF THE INDIAN PAINT INDUSTRY Information Research (IRL) has published a new report on the Indian paint and coatings market. The study points to phenomenal growth prospects for the Indian paint demand‚ which is now estimated at 1.22 million tonnes. Data in the report indicates that the entire Indian paint and coatings market will reach around two million tonnes at the start of the next decade. As construction projects get under way in India in a big way‚ the market is becoming
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SWOT ANALYSIS OF ASIAN PAINTS SWOT analysis is a basic‚ straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step
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popular phrase “Badhiya Hain”‚ for how good his house looks over the years even though other things changed. The ad is for Asian Paints‚ India’s largest paint company and third largest paint company in Asia. It was founded in 1942 and is headquartered in Mumbai. Asian Paints‚ with revenue of ten thousand crores‚ can boast of a healthy profit of around 900 crores. Asian Paints operates in 17 countries across the world. The company has a dedicated Group R&D Centre in India and has been one of the
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Asian Paints: Supply Chain Efficiency Introduction: Asian Paints is India ’s largest paint company and ranked among the top ten Decorative coatings companies in the world with a turnover of INR 66.80 billion. Asian Paints along with its subsidiaries have operations in 17 countries across the world with 23 paint manufacturing facilities‚ servicing consumers in 65 countries through Berger International‚ SCIB Paints – Egypt‚ Asian Paints‚ Apco Coatings and Taubmans. Asian Paints sells through some
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ASIAN PAINTS PAINT INDUSTRY – OVERVIEW In 1902‚ the paint industry came into existence in India with the setting up of a small factory by Shalimar Paints in Kolkata. The industry is a Rs. 7750 crore sector in India. Based on products paints are classified into two broad categories: Decorative or Architectural paints: Industrial Paints: Caters primarily to the Caters mostly to the housing sector. automobile sector
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Executive Summary Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2 technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth.The report we made for demostration present condition of Asian paint market in India and new
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AsiAn PAints GaininG a 360-DeGree View of the CuStomer “we don’t paint walls‚ we style them.” that catchy slogan describes a key business initiative launched several years ago by asian Paints Limited‚ india’s largest paint company. instead of simply manufacturing decorative coatings‚ the company is increasing customer satisfaction and boosting sales by engaging with customers‚ dealers‚ and other partners to provide complete home painting solutions. to achieve the necessary 360-degree view of
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C H A PTE R 1 RESEARCH M E TH O D O LO G Y 1 Research Methodology is a way to systematically solve the research problem. The Research Methodology includes the various methods and techniques for conducting a Research. "Marketing Research is the systematic design‚ collection‚ analysis and reporting of data and finding relevant solution to a specific marketing situation or problem". D. Slesinger and M. Stephenson in the encyclopedia of Social Sciences define Research as "the manipulation
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