NPIEL Consumer Behavior Vinod Gupta School of Management Module - 5 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor‚ Vinod Gupta School of Management Indian Institute of Technology Kharagpur‚ India Email. sahney@vgsom.iitkgp.emit.in Joint Initiative IITs and IISc – Funded by MHRD -1- NPIEL Consumer Behavior Vinod Gupta School of Management LESSON – 10 Models of onsumer Behavior II Instructional Objectives: After completion of this lesson‚ the student shall know about:
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Food and Festivals Food and festivals are unique aspects of a country. There is a proverb in China‚ which means “Food is what matters to the people”. Also‚ festival is a symbol of culture for China. It can be said that food culture and festivals play vital roles in the life of people in China. Coufucius says that ”the path to your friend’s heart and soul begins from your cooking”. In China‚ food is the first necessity of the people. “China is behind in everyway with the only exception of culinary
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The Lady or the Tiger; Alternate Ending Without the slightest hesitation‚ he went to the door on the right‚ and opened it‚ only to find not the woman of the court he would exchange glances with‚ but instead his love‚ the woman in which he was in this situation for. With bewildered eyes‚ he shot a glance to where he thought the princess was sitting‚ when he saw that the seat was absent‚ he turned back to the beautiful princess. She ran to his arms and he swooped her up as a priest appeared to wed
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Abstract On the whole‚ this paper gives an analysis on the impact of globalization on Sri Lanka and further examines the industrialization experience in Sri Lanka following the market-oriented policy transformation instigated in 1977‚ while emphasizing on the establishment of trade Policies including Foreign-Direct-Investments (FDI). Moreover‚ this paper recognizes that policy alterations have positively played a key role in converting a primary-product-exporting economy to an economy which manufactures
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Gevelekian 1 Tatiana Gevelekian Professor Lai AAS 9 November 2013 The Effects of Public Policy Public policies have played a large role in creating the suburbs and contributing to segregation in Los Angeles. The 1956 Interstate Defense Highway Act helped create and sustain suburbs but the process maintained segregation against those of low income. After the streetcar system government organizations built freeways in areas of low income‚ leaving residents with no choice but to evacuate
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During the 1970s‚ an increased demand for copper and cobalt attracted Japanese investments in the mineral rich southeastern region of Katanga Province. Over a 10-year period‚ more than 1‚000 Japanese miners relocated to the region‚ confined to a strictly male-only camp. Arriving without family or spouses‚ the men often sought social interaction outside the confounds of their camps. In search of intimacy with the opposite sex‚ sometimes resulting in cohabitation‚ the men openly engaged in interracial
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Mother’s play a responsible role in children’s health‚ education and complete wellbeing. In the article‚ Mother Inferior? Hanna Rosin‚ the author talks about her mothering style‚ which is the complete opposite of Amy Chua from The Battle Hymn of The Tiger Mother. Hanna Rosin would allow everything that Amy Chua wouldn’t allow for her children. Her idea of raising children were different‚ she wanted her child to be happy in fact she never pressured her child into doing anything. Hanna Rosin had some
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In Dance of the Tiger‚ Björn Kurtén presents the fictional lives of three hominin groups living during the extinction of Neanderthals. (K) Set in geographical Scandinavia (D)‚ the plot takes place near the end of the Pleistocene epoch after migrations of anatomically modern humans enter northern Europe. Attributes of each group’s culture formed the mode by which the catastrophic event took place. Kurtén concludes his tale by resolving the biological legacy of Neanderthals as genetic fragments
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‘I am in light now’. Balram’s journey represents a dream held by many but achieved by few. Do you agree? Adiga presents to the audience‚ that Balram has achieved a dream only a White Tiger is willing to strive for. This is prevalent in the text as Balram is able to risk what others wouldn’t ever consider‚ as they are so caught up in the Rooster Coop fending for their lives. Balram enables himself to commit such acts‚ as from a young age as he could see what was beautiful in the world and thus “I
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the Tiger Mom” by Amy Chua‚ I was surprised how Chua shared in detail about her life journey as a parent and raising two children. This is a book about Amy Chua’s experiences in raising her two daughters‚ Sophia and Luisa (Lulu)‚ in what she believes is the “Chinese mother” style of parenting. She is quick to point out in the first chapter‚ entitled “The Chinese Mother‚” that she uses the term “loosely” as it would be ridiculous to try to assume that every mother from China is a like a tiger mom
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