offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy‚ creative strategy‚ the positioning of various brands of Colgate as well as the use of the various communication
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4th : 23-12-2012 _ Learner Signature Assignment – I 1. Discuss the role of operations manager in an organization. Operations management: Operations Management is an area of management concerned with overseeing‚ designing‚ controlling the process of production and redesigning business operations in the production of goods and/or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed‚ and effective in terms
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With descriptive models‚ the role of the OD practitioner is to illuminate “what is” for the client‚ and “what could be”. Within descriptive models‚ contingency theorists would argue that the OD practitioner facilitates change only‚ not focus. The client determines the direction of change and the OD practitioner helps the client get there. Most diagnostic models fit under the “descriptive” category. Examples include: ! ! ! ! ! ! Bolman and Deal: Four Frames Model Freedman: Socio-technical Systems Model
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QUESTION 1: Exercise 1 A small firm produces two qualities of a product – Standard and De-Luxe. The contribution per unit is £100 for the Standard and £300 for the De-Luxe. Each model requires 1 hour per unit in the machine shop and 40 machining hours are available per week. The Standard model can be assembled and finished in 2.5 hours per unit but the De-Luxe takes 10 hours per unit. There are 200 hours per week available for assembly and finishing. Market research suggests that the maximum
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THESIS ON MARKETING STRATEGY OF [pic] IFFCO-TOKIO GENERAL INSURANCE CO. LTD UNDER THE GUIDANCE OF: MR. RAJESH KANNAN Asst. Vice President Iffco-Tokio General Insurance Co. ltd. SUBMITTED BY: ABHISHEK DWIVEDI BATCH: PGP/FW‚ 2005-2007 TABLE OF CONTENTS ➢ INTRODUCTION ➢ OBJECTIVES ➢ RESEARCH METHODOLOGY ➢ LITERATURE REVIEW ➢ DATA ANALYSIS ➢ RECCOMENDATIONS ➢ CONCLUSION ➢ REFERENCES ➢ APPENDICES ➢ QUESTIONAIRE INTRODUCTION PREVAILING STATE OF INDIAN ECONOMY
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STRATEGIC OPERATION MANAGEMENT In the current business environment‚ operations must be managed in a way that will enable the firm to compete against extensive and increasing competition from around the world. This means that managing operations takes on wholly different requirements to how it was performed in the past. In short‚ operations management becomes strategic operations management. There is no one best way to formulate strategy and the debate on whether strategy should be internal‚ resource-based
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container markets (see Exhibit 1). During those 20 years‚ Crown Cork and Seal had concentrated its manufacturing efforts on tin-plated cans for holding beer‚ soft drinks‚ and aerosol products. This case looks at the metal container industry. Crown’s strategy and position within that Industry‚ and the nature of the problems facing the company during mid-1977. The Metal Container Industry in 1977 The Metal Container Industry included 100 firms and a vast number of product lines. This section describes
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CHAPTER 1: OPERATIONS AND PRODUCTIVITY TRUE/FALSE 1. Some of the operations-related activities of Hard Rock Café include designing meals and analyzing them for ingredient cost and labor requirements. True (Global company profile‚ easy) The production process at Hard Rock Café is limited to meal preparation and serving customers. False (Global company profile‚ easy) All organizations‚ including service firms such as banks and hospitals‚ have a production function. True (What is operations management
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Operation Improvement Plan and Implementation List of potential data collection tools and techniques: * Interview‚ observation checklist‚ surveys‚ flowcharts‚ focus group‚ data collection * Cause and effect diagrams‚ affinity diagrams‚ structural brain storming Method of Data Collection: I selected qualitative data collection and cause and effect diagram method‚ because it plays an important role in impact evaluation by providing information useful to understand the processes
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What is service operation management? Covers the activities‚ decisions and responsibilities of operations managers in service organizations Responsible for: Service operation some of organizations resources (equipments‚ materials‚ staff‚ technology‚ whatever account 4 large proportion of organization’s total assets) customers(clients‚ patients) ‘processing’ their customers goods and services delivered to customers • From the customers’ perspective‚ service is the combination of the customers’
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