Steinway Strategic Orientation April 14‚ 2013 Steinway Strategic Orientation Steinway & Sons‚ also known as Steinway‚ is an American and German manufacturer of handmade pianos. German immigrant Heinrich Engelhard Steinweg founded it in 1853 in New York City. The company ’s growth led to the opening of a factory and employee village in what is now Astoria‚ Queens in New York City‚ followed by a second factory in Hamburg‚ Germany‚ in 1880. Heinrich Engelhard Steinweg ’s dedication was "To build
Premium Piano
STEINWAY’S STRATEGIC ORIENTATION Dwiyani Rahmawati Marvin Mahadharma Aldira G. Meyer Tenny Oktarina Company Overview The finest piano maker in the world 1853 – founded by the Steinway family 1995 – bought by Messina & Kirkland 1996 – become public company Piano is division of Steinway Musical Instruments Company Products Upright piano Grand Piano Market share over 80% Brand as most valuable assets 2% of all keyboard unit sales in US profit 35% Minto Pyramid Analysis UDR
Premium Piano Measurement Keyboard instrument
Steinway&Sons – strategic management Steinway’s background Steinway&Sons had long been recognized as a leader in the market for high-quality pianos. Their motto still follows its founder’s word. He said “Build the best piano possible. Sell it at the lowest price consistent with quality.” For thesedays‚ technical excellence continued to be emphasized‚ with members of the firm taking out over 100 patents in piano making. They have three lines which is grand piano‚ vertical piano‚ and Boston piano
Premium Piano
International Strategic Management – Steinway & Sons HAN Kunqi Luxury brand management‚ food and wine Cl3 1. Historically‚ why has Steinway been successful? Steinway & Sons is one of the leader in the market for high-quality grand pianos. It was established in New York City in 1853 by a German immigrant Henry Engelhard Steinway and prospered with its techincal excellence. Marketing Mix of Steinway & Sons 1. Product Steinway & Sons keeps in working on its high
Premium Piano
Case: Steinway and Sons Problem Definition: Steinway ands Sons‚ with a 140 year history of making the finest pianos has witnessed management change and generation growth in its time. Many things changed over that period‚ but the image that Steinway was the brand for American and made the finest pianos remained untouched. In the current wave however‚ Yamaha and other piano makers were churning out good pianos off the assembly line and artists found them to be reasonable alternatives to
Premium Piano
manufacturer of High Quality Piano’s? Ans 1: Steinway has a reputation for creating high quality products. The company’s products score very high on 5 dimensions of quality‚ Performance‚ Reliability‚ Durability‚ Aesthetics and Perceived quality. The factors behind the high quality products of Steinway are 1) Steinway maintained a good relationship with artists‚ and had a list of approved artists who were eligible for Steinway Concert service under which the company provided pianos at all concerts
Premium Piano
Steinway & Sons: Combining Craftwork and Teamwork Steinway and Sons remains one of the best-known producers of concert pianos in the world. Throughout its great history the company has shown a distinctive talent at innovation and quality workmanship‚ as evidenced by its 114 patents. In an age of mass production‚ Steinway continues to manufacture a limited number of handmade pianos in a unique testament to individual craftsmanship. However‚ Stein¬way’s dominance in the concert piano market is being
Premium Piano
1 What are the important operational aspects of Stenway’s piano making that differentiates it from the other manufactures? ² Best-known producers of concert pianos in the world. ² Manufacturing a limited number of handmade pianos in a unique testament to individual craftsmanship in an age of mass production since 1853 2 Are any of these aspects becoming liabilities for the company? ² It’s factory today still uses many of the craftsmanship techniques handed down from previous generations
Premium Piano
Revised January 21‚ 1997 Steinway & Sons (A) A Steinway is a Steinway. . . . There is no such thing as a “better” Steinway. Each and every Steinway is the best Steinway. Theodore Steinway The 1990s was a period of change for the music industry. Foreign competition in the mid-price upright piano market was intense. In addition to well-entrenched players from Japan (Yamaha and Kawai)‚ two South Korean firms (Young Chang and Samick)‚ were emerging as competitors. Moreover‚ Yamaha and Young Chang
Premium Piano
Steinway’s Strategic Orientation Assessments of the inputs and strategic orientation External environment can de described as: 1. The general environment and 2.The task environment or industry structure. Both of them are the key inputs that directly and indirectly impact on how an organization designs its strategic orientation. All external forces such as social‚ technological‚ economic‚ ecological‚ and political/ regulatory forces are the environmental factors that have influence on an organization’s
Premium Piano