alternative to aspirin. Such a positioning will be able to attract current aspirin customers to Datril. The marketing campaign should focus on physicians‚ trade and patients. It should stress the information of little side effects compared to other analgesic medicine. Both the retail price and the trade price should be lower than Tylenol. Segmentation and targeting: Datril should target on aspirin users. Datril potential clients could be 1) people currently using aspirin 2) people currently
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Aspirin has been a pain reliever for more than 100 years. Aspirin has been used as a remedy for many illnesses for centuries now and still more things are yet to be identified about aspirin and its uses. It was recently discovered that aspirin can be used to reduce clotting of the platelets in the blood vessels‚ thus reducing the risk of heart attack in humans. Most students in their youthful age were not able to give their heart the maximum care it deserved‚ as a result‚ it leads to heart related
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Explaining what Aspirin is. An aspirin is a medication used as a treatment to those who are suffering from mild conditions‚ such as fever‚ pain‚ and/or inflammation. It’s helpful use is to give aid to those who are suffering from toothaches‚ common colds‚ chest pain‚ headaches‚ and many more symptoms of mild pain‚ fever‚ or inflammation. It is also known to reduce blood clotting. Its scientific name is acetylsalicylic acid (ASA)‚ with it’s chemical formula being C9H8O4‚ and its IUPAC name being 2-acetyloxy
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of the gel electrophoresis‚ both Madi and me are homozygous positive (+/+) for the Alu gene. This can be determined by looking at the ladder and comparing our sample to it‚ to find out if we are homozygous or heterozygous. Discussion For this lab‚ DNA from our cheek cells were separated through PCR‚ and singled out through gel electrophoresis. The process of the PCR is complex and contains different components and reactions. The first main step of PCR is denaturing. The temperature at which
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(NH2CH2CH2NH2) that formed [Co(en)2(H2O)2]Cl. Then the [Co(en)2(H2O)2]Cl was reacted with H2O2 to change the cobalt’s charge to cobalt(III) from cobalt(II). Finally HCl was added into the solution to form [Co(en)2Cl2]Cl. The percent yield was 45.51%.To synthesis trans isomers of [Co(en)2Cl2]Cl‚ distilled water was first mixed with CoCl2▪6H2O‚ the solution color was changed to wine color. After ethlenediamine (NH2CH2CH2NH2) was added‚ the color of the solution changed to blood color‚ and kept its color until
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preparation of aspirin and oil of wintergreen | Introduction Organic compounds are those which contain carbon as well as a select other elements. An organic acid however‚ is an organic compound which contains acidic properties. An ester is an example of being a derivative of these organic acids. Esters can be prepared by the reaction of carboxylic acids and alcohols‚ with an inorganic acid used as a catalyst which is dubbed esterification. With o-hydrobenzoic acid‚ or salicylic
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| Determining the melting point of aspirin • Firstly we turned on the melting point equipment; we referred to data tables for the actual value for the melting point of the aspirin. • Then we arranged the equipment to a point below the expected melting point we then noted that the rate of heating will influence the reading of the melting point. • Afterward we dipped the sealed capillary tube provided into the sample of our aspirin prepared until we got sufficient depth (about
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In this experiment‚ we used simple distillation and extraction to do synthesis of 1-bromobutane. The experiment was carried out by mixing 13.3 g of sodium bromide‚ 15 mL of water and 10 mL of n-butyl alcohol in a 100 mL round bottom flask. We cooled the mixture and added 11.5 mL of concentrated sulfuric acid. Then the mixture was heated at reflux with a short condenser for 45 minutes and then we drained out the condenser. We removed the condenser and distillation head was set up to set up the condenser
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The experiment consists of 5 steps—Inoculation‚ fermentation‚ cell lysis‚ inclusion body solubilization‚ and peptide purification. In the first two steps‚ E coli with Snake 6 peptides is cultivated. Ultraviolet–visible spectroscopy (UV-vis) is used to quantify bacteria through detection of their optical density (O.D.). After reaching a certain concentration in the fermentation batch‚ inclusion bodies (IBs) are extracted from these E coli by adding Bugbuster lysis solution and lysozyme. Polyacrylamide
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The Grignard Synthesis of Triphenylmethanol Organic Chemistry Lab II March 19‚ 2012 Abstract The purpose of this experiment was to synthesize the Grignard reagent‚ phenyl magnesium bromide‚ and then use the manufactured Grignard reagent to synthesize the alcohol‚ triphenylmethanol‚ by reacting with benzophenone and protonation by H3O+. The triphenylmethanol was purified by recrystallization. The melting point‚ Infrared Spectroscopy‚ 13C NMR‚ and 1H NMR were used to characterize and confirm
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