The Business Implications of Social Media Marketing In today’s competitive arena‚ marketing is the essential aspect for every organisation to identify‚ anticipate and satisfy customer requirements profitably as well as to achieve organisational objectives. Different companies are adopting different types of marketing strategies according to the type & size of the organisation‚ their products and services and existing competition in the market place. There are mainly two types of marketing strategies
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PROGRAMME : DIPLOMA IN MARKETING LECTURER : NOR ZARINA BINTI PITDIN CLASS : DPM 5A COURSE BUSINESS ETHICS COURSE CODE PB503 CREDIT 3 SYNOPSIS BUSINESS ETHICS is about relationships‚ values‚ justice‚ and culture (personal‚ professional‚ corporate‚ national and global). It also provides a basic framework for examining the range of ethical issues arising from a business context. This course also discusses on the issues of right and wrong actions or decisions from all levels
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Ethics in the workplace help the organization to grow and prosper. They bring about leadership‚ work culture and literacy. Ethic are beliefs about what’s right or wrong and good or bad based on individual’s values and morals‚ plus a behavior social context. Ethical behavior conforms to individual beliefs and social norms about what’s right and good. Unethical behavior conforms to individual beliefs and social norms about what’s wrong or bad. Business ethics refers to ethical or unethical behavior
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Business Research Report Ethics & Social Responsibility in Business Presented to: Chief Executive Officer Assessment Code: RWT1 Student Name: Valeria Herrera Student ID: 00217130 Date: May 1st 2012 Mentor Name: Evan Jackson Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 The Company’s Reputation 5 The Relationship with Employees‚ Investors and Customers……………...…………….………………6 Efficiency…………….……………………………………………..……………………………………7 Recommendations 8 Conclusion
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Ethics and Education: OVERVIEW: The study of ethics is essential for a good education for various reasons. In this essay‚ I will discuss those reasons in detail and provide examples. For one‚ it teaches students to become better individuals by teaching them to abide by society’s rules and regulations. It also teaches students to lead by example and be better leaders. Most important of all‚ it also helps students deal with conflicts in the present and future. Before I start to tell you what the
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Business Ethics is it a personal or social responsibility Business ethics represent all the principles and standards that guide behavior in the world of business. Therefore‚ all this set of principles applies in any of the fields of business (marketing‚ finance‚ etc…) and people inevitably face ethical decisions in their every day working lives. The aim is to make every employee adhere to these standards because obviously‚ it is more profitable for a company to be ethical in business. But‚ as
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Running a business requires adequate consideration to a number of issues outside the traditional scope of making money‚ of which ethics is most certainly one. As our business grows and becomes more significant‚ we impact on the lives and circumstances of people in ways we can only imagine - through bringing jobs‚ creating wealth and inspiring others to grow their businesses. An important part of engaging in this process is understanding your business ethics‚ which if not up to scratch can leave you
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6.1 Activity 1. Marketing provides consumers with choice. Identify two methods used by business to do this. Marketing provides consumers with choice. This is identified by two methods in businesses‚ Product features (e.g. car with power steering) and pricing strategies (discounts). 2. Describe the importance of market share to a business operating in a highly competitive environment. The importance of market share to a business operating in a highly competitive environment is to show how
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National Institute of Fashion Technology HYDERABAD Master of Fashion Management (2013-15) PROFESSIONAL PRACTICES REPORT ON: BUSINESS ETHICS SUBMITTED BY: SANTHI BIJU (30)
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Ethics in Action 2.1 Satyam fraud – responsibility issues in India Improvement of corporate social responsibility and ethics Based on the analysis of the ethical strengths and weaknesses of Satyam‚ we have identified several aspects to improve the corporate social responsibility and ethics of the company. As described in the case‚ Satyam has a very narrow definition of Corporate Social Responsibility (CSR) that only focuses on charity. Thus‚ they exclude key issues such as transparency
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