Marketing Management and Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship
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Why Business Ethics Are Important Ethics are the norms and values that serve as the criteria for evaluating the actions of others. Ethics in Business is the everyday moral and/or ethical norms to business. Ethics is a formal system for deciding between what is right and what is wrong. It’s the aspect of corporate governance that has to do with moral values and standards of companies’ leaders encouraging employees to be knowledgeable in business dealings. Business Ethics takes into consideration
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Jon Goerlitz 12/05/09 Strayer University-Christina campus Business Ethics Forward Religion is a component of almost every society. Do we act morally for fear of divine retribution or because it is the right thing to do? In a new society people are skeptical of certainty or that nothing means anything many people are desperately searching for a philosophy or guide to life. The combination of unchangeable values and reason are the mechanism of understanding for that is the way we recognize
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Business Code of Ethics Code of ethics is vital for any business to run smoothly as it saves company‚ employees and customers from conflicts and serious management issues. We believe compliance to code of ethics is source of advantage for our company.. The Company`s Code of ethics provide basic set of rules and standers that guide management in decision making as management can develop policies‚ guidelines and rules based on these set of ethics that will help organization to avoid conflicts and
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BUSINESS ETHICS AND SOCIAL RESPONSIBILITY (B) HOMEWORK (13 November 2012) Student: Nguyen Thi Thuy An (Anne) I. DISCUSSION QUESTIONS (page 3) Question 1: Madoff case involves some ethical issues and questions. Firstly‚ Madoff did not tell the investors clearly about the business (what is it as well as details about the contract of investment). As he was former chairman of the NASDAQ‚ everyone was more likely to trust him‚ which resulted in less concern of the contracts‚ the investments‚ or
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Business Ethics Reflection By: Dana Terry XMT216 Organizational Ethics and Social Responsibility In any organization workers can face ethical dilemmas. On a daily basic people are posed with ethical dilemmas and have to decide to making the correct or the wrong choice. Some may not realize but we make ethical work choices at times and may not even realize it. For instance you are late to work and they have already been given a final warning. When we come in no one is there to notice that
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Amanda Hamilton November 30‚ 2010 The Importance of Ethics in Business Part of being a fair and effective manager is making good decisions. Knowing what is right is very important to personal and business ethics. However‚ doing what is right is critical to personal and business ethics. A strong unwavering commitment to your core values and guiding principles of your business or organization will lead to the right ethical decisions and actions. In the absence of these actions‚ all one has is
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-What does the word ethics mean to you? To me‚ ethics are founded standards of right and wrong. -Why are employees and the public cynical about the ethics of business and its leaders? How does cynicism affect your thinking as an employee‚ manager‚ or business student? They are cynical about it because they believe that not everyone is representing their true motives. Cynicism can affect the overall functionality of a company. People that are cynics about business ethics tend to not trust
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conducting a business proposition whether locally or in another country ethics will always have an impact on the decision to be made‚ ethics makes up the majority of how individuals feel about whether or not they are willing to accept or reject the decisions to do business. As we discuss the ethical perspectives or business ethics of a foreign country it will show how and what is the difference. The two countries that will be discussed in this paper is China and Mexico as we look at the different cultures
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ETHICS WRITING ASSIGNMENT Topic 1: How can you as an MBA student apply Prof. Christensen’s ideas to your own life? When your life draws to a close‚ what traits‚ goals‚ achievements‚ or characteristics do you think you will place most value on? Before I watch the video and article from Prof. Christensen‚ I place most value on my achievements that are related to money. I have been taught and influenced that money is a valuable resource such that my personality trait will be that of a diligent
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