1.Key problems and strategic issues that JB’s management needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35%
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Jones • Blair case study Jones • Blair is a company that produces and sells architectural paint it also sell paint sundries which include paintbrushes and rollers. It caters to over 50 countries which are divided into two sectors the DFW area and the non-DFW area. Of the two the DFW area has been proven to be the most successful area for the company. In 1999 the company made 80 million in sales and 60% of this was contributed by the DFW area. There are two segments within the company’s main
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Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
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Birth of an Aston…………………………………………………………3 1.2 War and Speed…………………………………………………………...3 1.3 The Sexy‚ Successful Sixties……………………………………………...4 1.4 Good Times‚ Bad Times………………………………………………….4 1.5 The New Millennium……………………………………………………..4 1.6 Recent History……………………………………………………………5 CHAPTER II – LEGENDARY CARS……………………………………………………...5 2.1 Aston Martin DB5………………………………………………………..5 2.2 Aston Martin DBS………………………………………………………..6 2.3 Aston Martin One-77…………………………………………………….7 2.4 Aston Martin V12
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Communication & Culture Exploration (1000 words) Aston Martin – British Excellence In this piece of coursework I will be looking at the car brand Aston Martin and analyzing what ownership of the car brings to and individual and the associated culture around it. “Power‚ beauty and soul” (Aston Martin Slogan) The quote above is the Aston Martin advertising slogan‚ which relates to many aspects of the cars themselves‚ if not all of them. Power beauty and soul can also apply to the
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Control: A replication of the Aston study by John Child. A review Chrystal M Noronha Deepak Bhat Sommya Verma Kiran Jose Ignatius Sai Kumar Mahadevan We examine the work of John Child in his paper addressing the fallacies in the original Aston study findings and discuss the relation between Centralization and the structure of the organization‚ if any‚ is positively or negatively related. We try to draw distinctions in Child’s study and the original Aston Study and how it changed the
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of a country is to look at how many want in and how many want out." – Tony Blair Younger Years Tony Blair‚ former prime minister of Great Britain and Northern Ireland‚ was born Anthony Charles Lynton Blair on May 6‚ 1953‚ in Edinburgh‚ Scotland. Despite being born in Scotland‚ Blair spent the better part of his childhood in Durham‚ England‚ where he attended the Chorister School. Blair’s father‚ Leo Charles Blair‚ was a prominent attorney who ran for Parliament as a Tory in 1963‚ when Tony
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to learn more about was Jayson Blair former writer for the New York Times. I found an article penned by several writers within the New York Times entitled‚ CORRECTING THE RECORD-Times Reporter Leaves Long Trail of Deception (2003). This article was published in May of 2003 and gives a description of what Mr. Blair did wrong‚ how it was discovered‚ and the ultimate consequence that was handed down to Mr. Blair. During Mr. Blair tenure‚ at the New York Times‚ Mr. Blair became very good at using his
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“The Guardian” on the 2nd of October 2001. “The Guardian” is a British Internet newspaper owned by the Guardian Media Group. “The Guardian” identifies with center-left liberalism and its readership supports typically left in British politics. Tony Blair served as the Prime Minister of the United Kingdom from 1997 to 2007 and was the Labour Party’s longest-serving Prime Minister. His and the Labour Party’s political affiliation is socialistic. After the millennium‚ 2001 was the year when there were
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JBC’s market area and segmentation The market of Jones Blair can be divided to two groups: Dallas-Fort Worth area and Non Dallas-Fort Worth JBC’s potential segment(s) and strategy In order to reach these business goals at a time when growth is nonexistent‚ Jones-Blair must take immediate action and increase their sales team and refocus their sales energies. Jones Blair is a regional paint manufacturer that has to compete in a mature market (sales growth are expected to be the general
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