Original Equipment manufacturing (OEM) o Special Purpose Coating • The Jones- Blair market specifically can be segmented by “Do it yourself” consumers and consumers who hire professional contractors. It can also be further segmented by looking at consumers in the Dallas-Fort Worth area (urban area) versus the consumers in the smaller rural areas. • Altogether there are four major consumer segments for Jones-Blair: o Do it yourself painters in the DFW area o Do it yourself painters in rural communities
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Jones – Blair Case Analysis Davenport University Case Recap Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings‚ the company also sells paint sundries although they are not manufactured by Jones Blair. Sales for the company in 2004 were $12 million with a net profit before taxes of $1.14 million. Sales have been increasing roughly 4 percent per annum
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JBC’s market area and segmentation The market of Jones Blair can be divided to two groups: Dallas-Fort Worth area and Non Dallas-Fort Worth JBC’s potential segment(s) and strategy In order to reach these business goals at a time when growth is nonexistent‚ Jones-Blair must take immediate action and increase their sales team and refocus their sales energies. Jones Blair is a regional paint manufacturer that has to compete in a mature market (sales growth are expected to be the general
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structures. The purpose of OEM coatings are for durable goods. Special purpose coatings are employed for special applications‚ environmental conditions‚ highway markings‚ and aerosol paint. In these segments‚ Jones•Blair Company produces and markets architectural paint under the Jones•Blair Company brand name. 2) Architectural paint industry and distributions In 1999‚ U.S. sales for architectural coating account for $5.6 billion ($13B * 43%). Because of growing of substitute products‚ such as plastic
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Shelly Kapur March 1‚ 2008 Jones-Blair Case Study Jones Blair Company is a privately held‚ regional paint corporation with a market comprised of 50 counties throughout the states of Texas‚ New Mexico‚ Oklahoma‚ and Louisiana. Its headquarters are located in Dallas‚ Texas‚ which is also home to the 11 county Dallas-Fortworth greater metropolitan area. These 11 counties represented 50% of total dollar sales for Jones-Blair in 1995 and serve as the business and financial center for the company’s
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Re: Jones-Blair Company New Marketing Efforts Executive Summary Mr. Barrett faces different propositions of where and how to organize corporate marketing efforts in the architectural paint coatings market under Jones-Blair Company. Each executive has a different proposal such as: increasing brand advertising‚ lowering paint prices‚ hiring new representative or keeping status quo. This executive community still has not decided on which proposition to choose. I recommend hiring a new representative
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Jones Blair Case Analysis Executive Summary: Jones-Blair needs to increase their sales while keeping their margins consistent with limited resources on advertising and sales promotion. With the four different alternatives present‚ the chosen alternative is to hire another sales representative rather than cut prices by 20%‚ increase advertising to $350‚000‚ or keeping everything the same. WIth the additional sales force‚ JB should set forth their focus on the non-DFW household market. Problem
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Case: Jones Blair Company Question: 1. What share does Jones Blair have of the rural household market segment? Rural professional market? Answer: Rural Household Market Segment 14.6% Rural Professional Market Segment 56.3% Rationale: Household Professional TOTAL DFW (non-rural) $1‚800‚000/$33‚600‚000 = 5.4% $4‚200‚000/$14‚400‚000 = 29.2% $6‚000‚000/$48‚000‚000 = 12.5% Non-DFW (rural) $4‚200‚000/$28‚800‚000 = 14.6% $1‚800‚000/$3‚200‚000 = 56.3% $6‚000‚000/$32‚000‚000
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Jones Blair Case SWOT Analysis: Strengths High quality products High quality service with Knowledgeable sales representatives that know customers personally Mature market 1-2% sales growth long-term Shelf goods 43% of total industry dollar sales Specialty paint stores & lumberyards most frequently patronized Distributes through 200 independent paint stores Maintaining margins while increasing R&D‚ material‚ & labor costs Market to major business/financial center (DFW)
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INTRODUCTION Coach‚ Inc. is a designer‚ producer‚ and marketer of a prestige line of handbags‚ briefcases‚ luggage‚ and accessories. The company made its reputation selling sturdy leather purses in unchanging‚ traditional‚ classic styles‚ and it remains one of the best-known leather brands in the United States and has a growing reputation overseas. In addition to its main product line‚ the company offers Coach brand watches‚ footwear‚ and home and office furniture through agreements with licensing
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