LISING‚ JESUS MIQUE‚ KIM MK1C [pic] Introducing the healthier way of eating in a fast food…. BURGER MACHINE’S NEW GgiesBurger!!! [pic] The Vegetarian Burger OUTLINE I. Executive Summary II. Current Marketing Situation III. SWOT Analysis IV. Objectives and Issues V. Marketing Strategy VI. Budget VII. Action Program VIII. Control GGIESBURGER “Tastes like meat‚ makes your body fit!” I. EXECUTIVE SUMMARY Burger Machine‚ one of the country’s leading
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SWOT ANALISYS STRENGHT 1. SW has all flights going to cities within the United States. 2. Use point-to-point flight system with no hubs one way. 3. Ability to determine cost/prices within the organization. 4. Leader in market capitalization. 5. Largest in US by the number of passengers carried yearly and 3rd in the world. 6. One of the world’s most profitable and highest posted profits for 34 consecutive years 7. Low prices and relaxed atmosphere made it an icon. WEAKNESESS
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McDonald ’s owned $13 billion of fast-food industry‚ operating 12‚400 restaurants in 59 countries (Ezine). The company recorded revenues of $21‚586 million during the fiscal year ended December 2006 and increase of 8.8% over 2005 (Yahoo Finance‚ 2007). SWOT ANALYSIS: Strengths: The greatest strengths of McDonald was introducing people to the fast food and creating an image in people minds of fast food culture. McDonalds has over 30‚000 branches in 120 countries and 80% of its revenues is derives from
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July 23‚ 2013 The company I have chosen to write about marketing problems for this course is the McDonald’s Restaurant Corporation. I have chosen this company because I currently work as the Production Manager‚ or Kitchen Manager‚ for the McDonald’s I work at here in Maine. The Production Manager is the person at each McDonald’s that integrates and institutes new procedures‚ products‚ and training methods. The Production Manager receives the information he or she needs to implement from one
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government budget. In addition‚ municipal bonds also encouraged the local government to immediately implement the principles of good governance such as transparency and responsibility in the financial management area (Simatupang‚ 2012). Based on the SWOT analysis‚ the municipal bond issuance in Indonesia also deserve to be as one of source for infrastructure financing compare to others (Okta & Kaluge‚ 2011). According to them the advantages of municipal bonds are to attract owners of the funds to invest
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Growth of E-commerce In India For the past few years‚ the Indian retail sector has been witnessing tremendous growth‚ and contributing significantly to the country’s GDP. Though the country’ retail sector is highly unorganized‚ organized retailing is growing at a rapid pace to grab a considerable market share. According to various research reports‚ with the growth in organized retailing‚ the online retail segment is emerging as a new platform in the market. It is estimated that the online retail
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A. INNOVATION KNOWLEDGE INTEGRATED Strengths Logitech has several internal strengths that has attributed to the company’s success. Logitech has created for itself a strong reputation through its innovative products and excellent customer service. Innovation is Logitech’s top strengths. Because an innovation is cover throughout the paper‚ I will not be providing detail examples of in this section‚ but rather be focusing other key factors. Logitech has stood the test of time‚ the company can quickly
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competition through-out the whole fast-food/restaurant business. Two main competitors that they have are Starbucks and Einstein Bagels. They are a proven company that is always looking for ways to move forward‚ and advance their business. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Panera’s Resource Strengths and Competitive Assets: Award winning sourdough bread
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5.0 SWOT Analysis Strengths: Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200‚000 shoppers per week‚ Topman gets twice deliveries per day and 7‚000 looks per season. In the year 2006‚ Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s
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SWOT Analysis Strengths 1. Long Standing Target is by no measure is a novice in its field. It has a long standing with the first Target Discount store opened in year 1962. The company has long standing reputation and consumer approval that not many discount stores in present times can boast of. It has created its image as a store that provides high end products at a nominal or discounted costs rather than one selling sub-standing products. 2. Natural Barrier to Entry – Oligopoly Market The large
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