SWOT Analysis Strengths Interestingly‚ the company claims that its core strength is derived from its outstanding portfolio of products‚ its global reach and‚ above all‚ the creativity and commitment of its employees. It has ten products each with global sales of over $1 billion i.e. products such as Nexium‚ Seroquel‚ Crestor‚ Arimidex and Symbicort (2005). The global reach of the company is also becoming strong‚ as it is starting to show signs of success in China‚ growing their business there
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Chapter 3 Real World Case 1 AstraZeneca‚ United Health‚ and Others: IT Asses Management-Do You Know What You’ve Got? Case Study Questions: 1. These companies are mostly focusing on managing the myriad of platforms‚ hardware‚ and the software that makes up their IT infrastructures. Also they are focusing on the procurement‚ configuration‚ installation‚ life cycle‚ and asset management. The problem was that most of these companies don’t have a proper asset management process in place. These companies
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Exploring the Core Components of Dynamic Capabilities Abstract The concept of dynamic capabilities was introduced by Teece & Pisano (1994) and Teece‚ Pisano‚ & Shuen (1997)who asserted that in a dynamic environment a firm’s competitive advantage will rest on the firm’s internal processes and routines that enable the firm to renew and change its stock of organizational capabilities thereby making it possible to deliver a constant stream of new and innovative products and services to customers
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identify as Sony’s resources‚ capabilities and core competencies? Does Sony have a sustainable competitive advantage? Sony Corporation is considered one of the world’s most successful companies‚ operating in the “electronics‚ games‚ music‚ films and financial services” industry (Hanson et al‚ 2001). Sony is known for creating “products that stimulate the senses and refresh the spirit” (Sony‚ 2007). Effectively managing a combination of its resources‚ capabilities and core competencies‚ has allowed
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Pipeline developments 11 3.5 R&D analysis 13 3.6 AstraZeneca innovative partnership 14 4 Strategy Evaluation 15 5 Conclusion
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Capabilities Analysis What is it? Capabilities analysis helps clarify the major sets of activities‚ skills‚ and resources that drive value to customers. When do we use it? Capabilities analysis can be useful at the time of strategy formulation—when firms are assessing which strategic options are currently feasible—and may be included in a broader process of determining strengths‚ weaknesses‚ opportunities‚ and threats (SWOT). In addition‚ capabilities assessment can be used as an initial
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AstraZeneca Strategic Business Analysis - Group Case Study Case Abstract Introduction AstraZeneca PLC (AstraZeneca‚ AZN:NYSE‚ AZN:LSE) is one of the largest pharmaceutical companies in the world. It was formed in 1999 from the merger of Sweden’s Astra AB and UK’s Zeneca Group plc. Core Activities AstraZeneca is engaged in the discovery‚ development‚ manufacturing and marketing of prescription pharmaceuticals and biological products for important areas of healthcare: Cardiovascular‚ Gastrointestinal
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CSAC05 1/13/07 9:21 Page 123 5 Analyzing Resources and Capabilities Analysts have tended to define assets too narrowly‚ identifying only those that can be measured‚ such as plant and equipment. Yet the intangible assets‚ such as a particular technology‚ accumulated consumer information‚ brand name‚ reputation‚ and corporate culture‚ are invaluable to the firm’s competitive power. In fact‚ these invisible assets are often the only real source of competitive edge that can be sustained over time
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AstraZeneca is a large pharmaceutical company that has a global reach. They are a provider of medications and medical equipment to the Veterans Administration hospitals throughout the United States under federal contract. In 2010‚ the Department of Labor filed a lawsuit against AstraZeneca on behalf of 124 women who claimed that they were subjected to pay discrimination. AstraZeneca has settled this suit in the amount of $250‚000 paid to the complainants. These allegations against AstraZeneca
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1a) Dynamic capabilities are abilities which enable the organisation to renew and recreate its strategic capabilities to meet the needs of the changing environment. It is the capacity of an organisation to change which enables them to adapt more readily. Sustainable competitive advantage relies on resources‚ competencies and capabilities evolving with the dynamics of the industry. Sustainable competitive advantage is achieved when an organisation’s capabilities are of value to customers‚ unique
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