[pic] University of Malaya Faculty of Business and Accountancy Graduate School of Business Master of Business Administration ___________________________________________ CMGB 6101 – MARKETING MANAGEMENT [pic] PRODUCT : PROTON EXORA 2 For: Michael M.Dent Msc‚ MPhil‚ MCIM Prepared by: Halisah Ashari CGA 080108 Linda Sim Siew Kian CGA 080016 Teh Chye Beng CGA 080035 CONTENTS EXECUTIVE SUMMARY 4 1. INTRODUCTION
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Malaysia Airlines System Berhad is also known as MAS in short. MAS is founded in 1947 as Malayan Airways‚ but it has change its name as Malaysian Airline System in 1 October 1972 .MAS is the flag carrier which is own by government of Malaysia. MAS headquarters is situated at Sultan Abdul Aziz Shah Airport in Subang‚ Selangor. MAS operates flights at its first base in Kuala Lumpur International Airport‚ and secondary base in Kota Kinabalu. Malaysian Airlines System Berhad is the holding company
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confined to living our lives in one spot. Do you know that airline industry is very competitive with existing airlines having to compete with each other as well with new entrants from time to time? (Mok Kim Man‚ 2005) Welcome to AirAsia! AirAsia Berhad (AirAsia) is a one of the public listed on the Main Market of Bursa Malaysia in November 2004.
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" Kim Sae Ron is an actress from South korea‚ she was born in July 30th at 2000‚ has two little sisters called ""Kim Ah Ron"" and ""Kim Ye Ron"" now she work with the agency Fantagio‚ the same of Sung Yu-ri. Kim Sae Ron was participated in this populars k-dramas ""To Be Continued""‚ ""Snowy Road""‚ ""Brilliant Seduction"" and ""Withc Examples""‚ she also participated in TV show‚ movies‚ CM and more " The young actress Kim Sae Ron participated in a short K-drama called "Snowy Road" at 2015‚ this
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also commited to addressing the problem of high energy consumption by enhancing energy efficiencies throughout its plant facility. UMW also aims at addressing the high energy consumption of the public as well as its internal operations. UMW Holdings Berhad is also commited to raising awareness regarding the environment as well as its deteriorating factors amongst its partners by conducting carbon dioxide reduction training‚ introduding partners to Dealers Environmental Risk Assessment Programme (DERAP)
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Maybank Online Banking System Maybank is a trade name for Malayan Banking Berhad and is the largest bank and financial group in Malaysia with significant banking operations in Singapore‚ Indonesia and the Philippines. Maybank was founded by Malaysian business tycoon Khoo Teck Puat‚ who died in 2004. The bank also has large interests in Islamic banking through Maybank Islamic Berhad and insurance via its Etiqa subsidiary. Maybank is the largest bank in Malaysia with 401 domestic branches. Maybank
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| |Membership |Max 50. Derived from s15 (1). Insert in M&A. |No restriction | |Name |Sdn or Sdn Berhad S22(4) |Berhad | |Restrictions set out under |Must insert in M&A |Not applicable | |s
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Maxis Communications Berhad was started in the year 1993 where the co-founder Mr. Ananda Krishnan comes out with this idea to build the most reliable telecommunications company in Malaysia which are based in the heart of Kuala Lumpur next to its mercury The Petronas Twin Tower. On 1999 they launched the most successful prepaid brand “Hotlink” which currently has 10 million customers. In 2002‚ they purchased a rival service provider which called timecell owned by Timedotcom berhad. it uses the dialing
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technology. On that seminar‚ there were few speakers which have been giving a talk regarding Materials Science and Technology such as Dr. Kartini Noorsal‚ the Head of Biomedical Materials Section at Advanced Materials Research Centre (AMREC)‚ SIRIM Berhad‚ Ass. Prof. Dr. Hidenori Terasaki from Osaka University and Prof. Dr. Zainal Arifin Ahmad‚ a Professor in School of Materials and Minerals Resources at University Science Malaysia just to name a few. As the conclusion‚ there were many things that
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