1.0 Executive Summary In this report we have chosen Hotel Equatorial Malacca to do our market plan. Hotel Equatorial has 3 branches in Malaysia such as Kuala Lumpur‚ Penang and Malacca. These 3 state is very familiar for tourist where they always have a vacation over here. Especially Malacca state is one of the best tourism and heritage area. Hotel Equatorial Malacca has located in the center of the Malacca town which is nearby A’Famosa and St. Paul’s Hill. So that‚ we would like to suggest and
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other countries as products or services Easily reach customers anywhere in the world through internet marketing. The marketing mix is also an important part of internet marketing; it is a main ingredient In internet marketing it is also known as the 4p’s‚ which is place‚ promotion‚ products and Price‚ every business uses this when start up because it is simple and very affective and give A good impact on the business * Place: where your business is located‚ how can customers reach you? The internet
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my chosen business I will give a brief background to Kitchen and the products they sell. Then I will explain what marketing is‚ including the 4p’s of marketing and discuss why the 4p’s are important to established companies such as Kitchen‚ and how it leads to overall performance. I will then‚ in context‚ show how the product I am researching use the 4p’s to boost sales of that chosen product. Also in my coursework I will explain and evaluate the main marketing objectives of Kitchen and I will include
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Mr Daniel Green started Healthy Drinks two years ago. He started his business with a healthy milkshake in the UK market. Because of his innovativeness and eccentric capabilities‚ the company experienced increased sales in its first year. However‚ the company started facing difficulties in meeting its sales targets because too many competitors also entered into the market. Mr Green wants to add new range of drinks‚ juice or smoothie but he also wants to keep the current products. As an innovation
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Current market situation: The brand was launched in 14th April‚ 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years Mojo is doing satisfactory in the market place and competing well with RC Cola. On the basis of 4P’s (Product‚ Price‚ Place and Promotion) analysis of Marketing Mix we
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comScore Device Essentials* | | % Share of Android Tablets | | Dec-11 | Jan-12 | Feb-12 | Amazon Kindle Fire | 29.4% | 41.8% | 54.4% | Samsung Galaxy Tab Family | 23.8% | 19.1% | 15.4% | Motorola Xoom | 11.8% | 9.0% | 7.0% | Asus Transformer | 6.4% | 6.2% | 6.3% | Toshiba AT100 | 7.1% | 7.0% | 5.7% | Acer Picasso | 6.0% | 5.2% | 4.3% | Acer Iconia | 2.8% | 2.6% | 2.1% |
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PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals‚ groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products. One of the 4P’s of Marketing‚ it includes all tools available for ‘Marketing Communication’ RETAIL PROMOTION: Retail Promotion is a comprehensive term for the means by which the retail offer is communicated to target customer groups‚ in order to inform‚ persuade
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Issue: What marketing plans could Mr. Gonzales suggest to the senior management to bring back Andec? Recommendation: In order to bring back Andec‚ Mr. Gonzales should suggest the following (ranked based on importance?/priority?): 4P’s: Product: Andec – A high calcium milk formula with vanilla flavor. It had more calcium and other important vitamins than normal full cream milk powders. It has two variants – for children 4 to 8 years old and for those 9 years old and above.
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not be stated as making more sales or profits: profits are only a reward for creating value for customers. Identify what is the 4Ps in marketing mix? Specify each of the P. Marketing mix is the set of tactical marketing tools that know as the 4P’s: product‚ place‚ promotion and price that the firm blend to produce the respond it want in the target market. The first one is product. Product refers to the goods and services combination the company offers to the target market. In product‚ the
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Porters Five Forces – Competitor Analysis Michael Porter’s five forces model is used to explore the competitive environment in which a product or company operates. In this case it will explore the competitive environment of Dell and the Tab Streak. The Five Forces Analysis looks at five key areas: | New Entrants | | Suppliers | Industry competitors and extent of rivalry | Buyers | | Substitutes | | Threat of New Entrants The computer industry is a highly competitive one with
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