Marketing Mix Paper MKT/421 September 20th‚ 2010 The Marketing Mix was a phrase coined in the 1953 by Neil Borden in his AMA (American Marketing Association) presidential address. In 1960 E Jerome McCarthy proposed the 4 P classification that is now used when discussing the “mix”. The actual purpose of the marketing mix was to use a combination of tools to satisfy and reach the goals for both the consumer and company. The four P’s for this mix are product‚ price‚ place‚ and promotion‚ these
Premium Marketing
easier sharing among students from different marketing classes. http://elainrose.blogspot.com j 3. Outline1. Primary Target Market of Jollibee2. Maslow’s Hierarchy of Need3. Competitors of Jollibee4. Marketing Opportunity5. Quantifying the Market6-9. 4P’s of Jollibee10. Winning Strategy http://elainrose.blogspot.com j 4. Primary Target Market Filipino Kids – Ages 3-10 years old ; Teens - Ages 11-21 years old. Can be Male / Female. Filipino Families – even the Senior Citizen. Social classes C‚ D and
Premium Philippines Fast food Marketing
factors of price‚ promotion‚ place and product. They include market tastes‚ economic‚ socio cultural‚ legal‚ technological‚ competitive and political factors to name but a few. Failure to account for these factors can lead to dire consequences The 4P’s of marketing‚ i.e.‚ the marketing mix‚ are controlled by the marketing manager. There are variables‚ however‚ that are uncontrollable and managers have to take them as givens. These include the following six major macroenvironmental variables: (1)
Premium Coca-Cola Marketing Diet Coke
industries‚ particular technologies‚ or management approaches. The underlying fundamentals of competition go beyond the specific ways individual companies go about competing (i.e. StrengthsWeaknesses-Opportunities-Threats (SWOT) analysis; the 4P’s of marketing: product‚ price‚ place‚ promotion). The underpinning of this framework is the analysis of the five competitive forces acting upon an industry and their strategic implications (Fig. 2) The Five Forces Model looks at five areas
Premium Strategic management Porter five forces analysis
Remember the good old days when a bulky machine called a PC was something meant only for geeks. The 8086‚ 286‚ 386‚ 486 and the Pentium revolutionized the world of computing‚ but only for a short period of time. Then came in the laptops‚ notebooks or mobile computing which took technology a step ahead. It’s fair to say laptops have come a long way since the early 1990s‚ LCD displays have been replaced with sleek HD screens and the once plus-size machines are now zero sized models. If laptops have
Premium Personal computer
Goal: In 2003‚ DANONE France indicated that it wanted the South African business unit to introduce a dairy product into the market at the base of the pyramid (here we show THE pyramid ). South Africa has one of the highest inequality gaps in the world and the country is characterized by both pockets of world-class excellence and a large impoverished population. Challenges the DANONE SA (South Africa) company faced before launching the product (Danimal): * Even with a specialized distribution
Premium Yoghurt Marketing Dairy product
Understanding the Marketplace Core Concepts Needs‚ wants‚ and demands Marketing offers: including products‚ services and experiences Value and satisfaction Marketing offer ◦ Combination of products‚ services‚ information or experiences that satisfy a need or want ◦ Offer may include services‚ activities‚ people‚ places‚ information or ideas Exchange‚ transactions and relationships Markets 1 - 20 This ad offers a product to meet “sensitive” needs of the older
Premium Marketing
Project Guidelines The major learning objectives of this project: (1) Ensure that you understand the Fishbein model (A = (Bi.Ei); see attached note on this model. (2) Learn how to measure the two components of the model in a typical consumer survey: (3) Learn how to use the data for marketing purposes. That is‚ you should be able to use the concepts you have learned in this course to make recommendations regarding a good marketing strategy for your brand. TO DO: Select a particular brand
Premium Marketing Brand management
Table of Contents Executive Summary 1. Introduction 2. Nokia’s Marketing Strategy 2.1. Why Nokia’s Marketing Strategy Failed? 2.1.1. Nokia’s Value Proposition (or lack of it) 2.1.2. Nokia’s Marketing Strategy 2.2. Marketing Mix or 4P’s of Marketing: 2.2.1. Product: 2.2.2. Place: 2.2.3. Price 2.2.4. Promotion 3. Nokia’s Marketing Audit: 3.1. Porter’s Five Forces: 3.1.1. Barriers to Entry 3.1.2. Power of Buyers 3.1.3. Power of Supplier 3.1.4. Threat of Substitute 3.1.5. Rivalry amongst
Premium Nokia Mobile phone Smartphone
A.I.U. ABSTRACT You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they spend on laundry detergent. Today I will explain to you in my own words
Premium Laundry detergent Marketing mix Price