UNIVERSITI TEKNOLOGI MARA MARKETING COMMUNICATION (COM420) INDIVIDUAL ASSIGNMENT RUBRIC INSTRUCTIONS 1. This is an individual assignment. 2. Students are required to identify ONE local brand/product that they believe need to be rejuvenated‚ rebranded or improved in term of its’ promotional efforts. 3. Once identified‚ students need to do research/survey either through online‚ offline‚ interview‚ observation‚ etc to gather information/historical and current background
Premium Marketing Report
Hindustan Unilever Limited (HUL) OVERVIEW Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company‚ with leadership in Home & Personal Care Products and Foods & Beverages. HUL’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10‚000 crores. The mission that inspires HUL’s 36‚000 employees‚ including about 1‚350 managers
Premium Marketing
For regular everyday wear regardless of what uniform a female is in‚ there are still a few rules that are the same all across. One of them is that females should make sure that their hair is neatly put up without any straggles of hair sticking out. If they have short hair‚ they must make sure that the bottom part of their hair cannot touch the bottom part of the collar. When using pins and hair bands‚ or any item that is needed to put a females’ hair in order‚ you must take in consideration its appearance
Premium United States Army
Analysis of industrial competitiveness: Porter’s 5 forces 1) Threat of new entrants: LOW The threat of new entrants in the personal computer industry is quite low. This is due to the market is being dominated by six major competitors (Apple‚ Lenovo‚ Asus‚ Acer‚ Sony and Dell) who have nearly the entire market share and dominating each other. Therefore‚ this will discourage any potential new firms from entering the market. Besides that‚ a huge barrier to entry was formed in the market and it requires
Premium Personal computer Personal computer Computer
clothes retailer in Great Britain market. Analysis consist on an organizational structure‚ current market situation‚ different types of model (PEPS‚ SWOT‚ 4P’s‚ Chain value supply and etc.) H&M current marketing strategy is to attract people by low prices‚ but at the best quality‚ using famous designers and limited-edition products. We used models like 4P’s model‚ which describes about H&M products‚ price‚ promotion and place. SWOT analysis shows H&M weaknesses‚ strengths‚ opportunities and threats. It
Premium Strategic management Marketing
Dorking Student Name: XU ZHANGYONG Student Number: 13030219 Words: 2900 January 5th 2014 Bibliography Introduction 3 Reflection of Mission statement 3 Reflection of Objectives 4 Reflection of Products 4 Reflection of Target Market 4 Reflection of 4P’s of marketing 5 Product 5 Price 6 Promotion 6 Place 6 Reflection of SWOT Analysis 7 Strength 7 Weakness 7 Opportunity 8 Threat 8 Reflection of Management and People 9 Reflection of Design and Development 9 Reflection of Operations 10 Reflection of Finance
Premium Tea Marketing Green tea
PROJECT ON PRESENTATED BY:- GROUP 10 RUCHITA AGARWAL ISHA SINGHAL SHREYANSH JOSHI SHASHANK KUSHWAHA PALLAVI AGARWAL MEGHA MAHAJAN ACKNOWLEDGEMENT There are certain quarters without whose guidance and support this project would not see the light of the day. My sincere thanks are to due to all of them. The Project Title “LG” I have completed
Premium South Korea
Company:”BEMBOS” Index 1. Basic Introduction 2. Theoretical model 3. Fact analysis 4. Proposed decisions for the company 5. Conclusion Company: BEMBOS What is the Marketing Mix of Bembos? Peru has several fast food chains that compete with the North American fast food chains like McDonalds and Burger king. One of the best local competitors is Bembos. Bembos sells burgers‚ fries
Premium Hamburger Fast food Fast food restaurant
QUIZ I – STUDY GUIDE IB-571 – Polychroniou • IMF (about)：International Monetary Fund • GATT/WTO (about): General Agreement on Tariffs and Trade/ World Trade Organization • Culture (definition/character/origins/components) Definition: Culture can be defi ned as a society’s accepted basis for responding to external and internal events. Most traditional defi nitions of
Premium Marketing Sociology International trade
organizations‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers as well as clients also partners and society at large. In the marketing process discuss about four factors. Those things are called 4P’s or marketing mix elements. Those are (1) Product (2) Price (3) Place (4) promotion Product is valuable thing for every organization. If there is no point to manufactured or develop product or services without any need or wants. Each and every successfully
Premium Marketing Marketing mix