Interaction of micro elements The interaction between 5 competitive forces‚ create environment for Apple very competitive and hard to survive. Low entry barrier‚ rapid innovation of supplier and changing demand of consumer create the product life-cycle shorten. A lot of competitors with very similar product specification let product easy to imitate and alter PC become near to commodity product. Thus this leads to low market share industry. In addition‚ strong power of suppliers‚ a lot of competitors
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MNC BRAND AND PRODUCT PROFILE Baskin-Robbins is a global chain of ice cream parlours founded by Burt Baskin and Irv Robbins in the year 1953. It is the largest franchise with more than 6000 locations in 35 countries. Its major markets are located in UK with 2800 outlets and in Japan with 800 outlets. Its headquarters is in Massachusetts USA. Baskin-Robbins is the King in ice cream marketing; they created a unique positioning for its brand by introducing interesting new flavors. They allow
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large. (AMA) Marketing Research: a means to implement the marketing concept MR is a systematic and objective process of generating information for aid in making marketing decisions. Need to reduce uncertain. Helps focus decision making 4P’s: product‚ price‚ promotion‚ distribution (placement) Three roles of MR: 1. Descriptive role: gathering statements of fact(s) 2. Diagnostic/explanatory role: explaining effects of marketing mix actions or data 3. Predictive role: predicting
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Introduction: Turkish airlines introduce in Pakistan in 2009. It is co-affiliated with PIA. They started there official flights from 26may‚ 2011. The main rivals of Turkish airlines are Emirates‚ Qatar and Etihad Airlines. They have just entered the market but have the largest number of customer among their rivals. Vision: To be one of the best airline in the world. Mission: Get the maximum number of customers‚ cover all the destinations in the world and provide customers
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Page 1 of 3 MARKETING STRATEGY (M4) MARKETING 3 (MAR 303) MEMORANDUM MAY 2012 PURPOSE OF EXAMINATION MEMORANDUM AND GUIDELINE The purpose of the paper and memorandum is to: Give students an indication of the nature‚ format and type of examination questions asked in the examinations; Provide students with guidelines as to how to approach the answer to questions posed in past examinations; Assist students in the revision stages of the specific module. PLEASE NOTE: Examination questions
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Customer Service Marketing Assignment #1 Customer Service Marketing BUS1340-11W Section 3 Elizabeth Stewart 6144463 2/27/2011 Elizabeth Stewart Part 1 For this assignment I have selected The Church & Dwight Company and their product Trojan condoms. This company has segmented the market for Trojan condoms using many bases of segmentation. Demographics * Males and females * Ages 15-50 Psychographics * Religion * Wants and Needs Geographic * Developing countries
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CONTENT 1.0 Introduction 1.1 Meaning of :-open source software -hardware - software 2.0 The Latest Open Source Operating System(OS) 2.1 Meaning of Open Source OS 2.2 Examples of Open Source OS 3.0 The Latest Open Source Application Software 3.1 Meaning of open source application software 3.2 Examples of open source application software 4.0 The Latest Development in ICT 4.1 Hardware 4.2 Software 5.0 Pervasive Computing 5.1 Meaning of pervasive computing 5.2 Examples of
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My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight‚ useful notebook PCs through its Research & Development (R&D) centre. Hence‚ it created
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www. marketingpundit.com MARKETING MIX (Compiled by Deep Banerjee‚ Marketingpundit.com) Marketing mix is the set of controllable variables and their levels that the firm uses to influence the target market. The elements of marketing mix are the basic‚ tactical components of a marketing plan. Also known as the Four P’s‚ the marketing mix elements are price‚ place‚ product‚ and promotion. The concept is simple. Think about another common mix - an ice-cream mix. All ice-creams contain milk‚
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aggressively compete with competitors by making varieties and differentiations on their product expanding product range from updated basic and down-to-earth style to cutting-edge high fashion trends. In general‚ Distribution channel are the 4th P of the 4P’s‚ meaning that Marketers need to find or create the place or channel for transferring of physical delivering the final product to the market and easily access and available for target customers. A distribution channel refers to the type of middleman
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