Characteristics of SME’s Marketing Marketing is regarded as relevant to both large and small organisations and basic marketing principles are seen to apply to both of them. It plays a significant role for SMEs as it is essential to the survival and growth of the enterprises but in the same time it is the biggest problem which owner-managers face in their business operations. Chaston (2000) says that truly entrepreneurial firms have a distinctively different approach to marketing which he
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) What is personal selling? - most important part of marketing -interpersonal communication between buyers and sellers‚ relationships‚ customer communication and before/after the sale‚ high degree of customer feedback - 4P’s : Price‚ Product‚ Promotion‚ Positioning‚ Place - has evolved from canned presentations 2) Explain the difference between traditional “transaction focused” selling and “trust-based” relationship selling. - transaction focused: scalable and cost effective - trust based
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CHAPTER I INTRODUCTION OVERVIEW This project entitled Secured Email Server and HTTP Keyserver Protocol (HKP) in PHP which has been specifically created will provide us with in depth input on the security in email communication using the cryptography method. In this project‚ the term ‘Secured Email Server’ refers to the implementation of cryptography method known as Gnu Privacy Guard (GPG) in the email server. The word ‘HKP’ refers to the key server that is used to centralize the GPG key uploaded
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C OV ER F E AT U RE Cloud Computing in Taiwan William Cheng-Chung Chu and Chao-Tung Yang‚ Tunghai University‚ Taiwan Chih-Wei Lu‚ Chih-Hung Chang‚ and Juei-Nan Chen‚ Hsiuping University of Science and Technology‚ Taiwan Pao-Ann Hsiung‚ National Chung Cheng University‚ Taiwan Hahn-Ming Lee‚ National Taiwan University of Science and Technology‚ Taiwan Cloud computing is changing the computing environment: scalable‚ virtualized resources are increasingly provided as services over the Internet
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4. 4P’s of Airtel 3G data card……………………………………… 7 5. About Vodafone…………………………………………….……. 8 6. About Vodafone 3G data card………………………………..… 8 7. 4P’s of Vodafone 3G data card……………………………….… 9 8. About BSNL……………..………………………………………. 10 9. About BSNL 3G data card……………………………………… 10 10. 4P’s of BSNL 3G data card……………………………………... 11 11. About Reliance Communication………………………………… 12 12. About Reliance 3G data card………………………………….… 12 13. 4P’s of Reliance
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Marketing: Foundations and applications Course code: BMAN-20390 Marketing analysis of IBM 1.0 Thesis statement “Evaluate the marketing strategy of a blue-chip company you are familiar with. Your evaluation should critically discuss the concept of the marketing mix as applied to your chosen organisation and at least one other academic marketing theory.” 2.0 Limitations IBM is a very large organization so the planning process
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Marketing Plan DECEMBER 10‚ 2014 MKT 571 The Product ROBO OP Surgeons Console Patient Side Cart Contains FlexWrist Imaging and Control Center Executive Summary DTSF Headquartered in Dallas‚ Texas Start-up company formed by surgeons and engineers Product is ROBO OP a robotic system used for minimally invasive surgery Minimally invasive surgery makes operations easier‚ faster‚ less scarring and shorter recovery time Market Leader is Intuitives da Vinci robotic system Main
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Dear Sir‚ Prof. Dr. Serajul Hoque Lecturer in Marketing‚ Faculty of Business ASA University Bangladesh Sub: Submission of a Assigment. It is my pleasure to submit the assigment report on “AKIJ GROUP”. So I prepared Report about “AKIJ GROUP” as a partial requirement for fulfillment of MBA. I have collected primary & secondary data from the respected related respondents & finally analyzed the information to prepare this Report to place before you for your kind approval. I
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References: The Times 100 Business Case Studies: Creating a winning marketing mix [Online] 16th ed. Available from http://www.thetimes100.co.uk [accessed 2010] It is an introduction for 4P’s which includes product‚ price‚ place‚ promotion and example JD to show that how to make use of 4P’s for business. Firstly‚ product covers the type‚ quality and other services for the product. It emphasizes what is the demand for it and who wants it. JD create own-brand products. Secondly‚ price is
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Android 5.0 "Lollipop" : Added more security features Ref. http://www.businessnewsdaily.com/7312-android-5-lollipop-business.html http://techcrunch.com/2014/10/28/android-5-lollipop-security-features/ http://www.canadianbusiness.com/technology-news/android-lollipop-5-security/ http://features.techworld.com/security/3581416/android-50-lollipop--top-enterprise-security-features/ Google authoritatively disclosed Android 5.0 Lollipop in mid-October close by its stage lead gadgets‚ specifically the Nexus
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