ANALYSIS OF FORD INDIA” (Assignment for Marketing Management- I) Submitted toDr. Sandhya A.S Faculty JIM-L Submitted byRiku Acharyya Priyanka Das (FS40) (FS36) Devarshi Shukla (FS16) Priyam Nigam (FS34) Shweta Srivastava (FS50) 2 CONTENTS Page Number 1. INTRODUCTION………………………………………………………… 3 2. MARKETING OF FORD INDIASEGMENTATION……………………………………………………… 5 POSITIONING………………………………………………………… TARGETING………………………………………………………….. 8 7 3. MARKETING MIX………………………………………………………10 4. FUTURE PROSPECTIVES………………………………………………13
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and buy innovations introduced by the company that will facilitate the company’s development and market expansion. Nevertheless‚ either customer group has its own specificities‚ which the company has to take into consideration while developing its marketing strategy. Young people at the age of 16-24 are very important for the company because they are the most susceptible to technological innovations and advances introduced by the company. At the same time‚ this customer group is likely to spend a lot
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ASSIGNMENT SECTION -3. BRAND SEGMENTATION AND POSITIONING. APPLE I phone. The I phone belongs to the line of smart phones which are designed & marketed by Apple Inc‚ the mobile operating system is iOS also known as the “I phone OS”‚ the very first generation of this phone was introduced back in 2007 and the most recent and the innovation in the product is in the form of I phone 5 i.e. the sixth generation which was released in 2012‚ the device includes a virtual keyboard and the user interface
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brand persona‚ the collection of the clothes and accessories and the marketing campaigns pulls the target markets to the Zara stores Positioning Strategy The main objective for positioning the Zara brand in a market as mentioned by the company is to ‘democratize fashion’. The company aims to provide its customers with trendy and high fashion products at lower prices to accommodate their requirements. As a result the marketing strategy that is employed by Inditex for Zara is to open stores and outlets
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When it comes to marketing strategies‚ most people spontaneously think about the 4P (Product‚ Price‚ Place‚ Promotion) – maybe extended by three more Ps for marketing services (People‚ Processes‚ Physical Evidence). Market segmentation and the identification of target markets‚ however‚ are an important element of each marketing strategy. They are the basis for determining any particular marketing mix. Basic steps in marketing strategy are as follows:- * ATTRIBUTES
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HOMEWORK #1 OF MARKETING MANAGEMENT Submitted To: Ms. Kanika Jhamb Submitted By: Leena Mohan RA17B1A30 B-tech(Hons)+MBA(CSE) Describe the targeting strategy of Levi’s. Describe the target market & explain the strategy being used to reach the market. LEVI’S Levi’s is a brand of Levi Strauss & Co.‚ a company which is worldwide recognized to be one of the prime marketers in apparels. Levi’s Strauss & Co. was founded by Levis Strauss who was a Bavarian immigrant in
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Red Bull Name ID Asad Kabir 1020361 Sanjida Sarker 1020327 Shaira Noshin 1030014 Md. Saiful Islam 1030365 Md. Abir Hossain 1020430 Submitted to Abul Khair Jyote MKT 201 Sec: 04 2012 Submission Date 4/1/2012 Table of content Sl | Topic | Page | 1. | Introduction | 3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation‚ Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk
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& in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For some it’s the best accompaniment for tea‚ while for some it’s a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific group or part of the whole market. Thus it is mass production‚ mass distribution and mass promotion of Parle-G for all buyers. GEOGRAPHIC
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re-launched with a publicity blitz that communicated virtues of a ‘Vitamin Fluoride system’ present in the product -- a powerful mix of vitamins‚ fluoride‚ mouthwash and micro-whiteners‚ for fresher breath and stronger‚ whiter teeth. Targeting MARKETING MIX PRODUCT Close Up falls under the umbrella brand HUL – Hindustan Unilever Limited. The level of product may be discussed as below: Core benefit: Hygiene
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: Re : Quotation for ASUS Notebook (X44H-VX262) Regarding your request‚ we are pleased to quote you the price as below : Particulars | Qty | Unit Price | Amount | Specifications Processor | Intel® Core™ i3 2370M | Operating System | Genuine Windows® 7 Home Premium(optional RM299) | Chipset | Intel® HM65 Express Chipset | Memory | 2GB DDR3 SDRAM‚4 x SO-DIMM socket for expansion up to 16 G SDRAM Quad Core‚ | Display | 14" 16:9 HD (1366x768)/ LED backlit Asus Splendid Video Intelligent
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