PROJECT OF CUSTOMER (Mid-Term) TOPIC- Analyse the buying decision process for Smart phones and also to test the effect of reference groups on the buying process SUBMITTED TO- MS. SANCHITA GHOSH SUBMITTED BY- MUKIBUR AHMED REGD. NO- FT-12-MM-515 PROGRAM- PGDM-(Marketing Management) IILM-GSM EXECUTIVE SUMMARY The concept of “Buying decision process” is of prime importance in marketing and has evolved over the years. It’s very much important
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Table of Contents 1. Industries of Apple 3 2. Industries of Apple 3 3. Key competencies 3 4. Key resources 4 4.1 Financial Resources : 4 4.2 Human Resources : 4 4.2 Physical Resources : 5 4.2 Intangible Resources : 5 5. Growth rate and profitability 5 5.1 Price range of Common stock 5 5.2 Stock Performance 6 5.3 Financial Statements: 6 5.4 Net sales : 7 5.5 Gross Margin : 7 6. Apple performance over 3 years 8 6.1 Revenue Growth 2009-2012 8 6.2 Profitability Measures 2008-2011
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High-Growth Trends: Seven Agenda-Toppers for Telecoms Executives Mobile network operators in high-growth markets contend with a set of challenges and opportunities very different than those of their developed market counterparts. By André Levisse‚ Nimal Manuel‚ and Noppamas Masakee The priorities of telco top-managers in high-growth markets differ significantly from those of executives in more developed countries. The absence of fixed-line infrastructure‚ the preeminence of pre-paid subscribers
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APPLE INC. INTRODUCTION: Apple Inc. with its headquarters in Cupertino‚ California is an American multinational corporation which manufactures designs and sells personal computers‚ electronics‚ online services‚ computer software‚ cellular phones‚ portable music players‚ watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’‚ Apple TV‚ its portable music player ‘iPod’‚ its line of computers ‘Mac’
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April S Professor G P Wright BA 731 Business and Information Technology 08 December 2012 Facial Recognition Systems‚ Is this an effective tool for security? Facial Recognition software has been used in many atmospheres to assist in security. There has been controversy as to wither or not facial recognition is an accurate tool. The software has been in existence for many years but still can be defeated by criminals‚ terrorists‚ and even by citizens in general without malice.
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Name: Candidate Number: Haslingden High School Centre Number: 47505 GCSE INFORMATION AND COMMUNICATION TECHNOLOGY Unit 1 Hardware Assignment 1.1 Learning Outcomes: 1 Know the common components of computer systems Computer system: types eg PC‚ base unit‚ laptop‚ netbook‚ PDA‚ mobile phone‚ games consoles‚ tablet‚ server‚ embedded devices (inside phones‚ domestic appliances‚ cars) Hardware components: processor speed and type; memory eg RAM‚ cache; storage devices‚ eg
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iPad vs. Samsung Galaxy Tab). “According to IDC‚ Apple was the number one tablet vendor in 2013 and took nearly 40% of the market‚ largely due to the smaller and cheaper iPad Mini. Samsung was number two with almost 18% of the market‚ followed by Asus and Amazon” (Steve Kovach‚ Business Insider). Compare and contrast the features of both the Apple iPad and the Samsung Galaxy Tab. “Apple and Samsung have been longstanding enemies in the smartphone and tablet space‚ with some years of heated history
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MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
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July 13‚ 2010 The rise of the iPad and tablets: Assessing winners and losers in the global TMT ecosystem Research Report Apple masters “5Cs” with the iPad‚ creating a device distinct from PCs & previous tablets Relative to traditional PCs and past tablets‚ we see Apple’s iPad ecosystem as unique in 5 key ways‚ which we call the “5Cs”: (1) Consumption: the iPad focuses on information consumption versus production; (2) Content: the iPad is tightly integrated with content; (3) Connected: the iPad
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Executive Summary This Preliminary Marketing Report has been prepared upon being commissioned by Apply to provide the company with an analysis of the market and an overview prior to launching the iPad product into the Australian market. The report will give an overview of the current situation along with strategies for the future. It looks at observing the current competitors that are aimed against the iPad and defining the industry in which the product is planned to be launched in. The analysis
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