11/21/2010 1 Presented By: Sumant Paul 09927824 Yogesh Sardana 09927825 ShreySharan09927826 S. Dinesh09927829 Ashish Rijhwani 09927910 Case Overview • Concentrated drink made from fruit juices‚ flower extracts‚ common vegetables and hermetic Indian herbs. • • Invented by Hakeem Hafiz Abdul Majeedin the 19th century. • • Marketed by the HamdardLaboratories‚ one of India`s largest health and wellness company. • • Maintained position in the market as a refreshing healthy drink
Premium Marketing Coca-Cola Soft drink
Segmentation‚ targeting and positioning The STP Process is a method by which markets are sub-divided into different segment Successful‚ three activities which include segmentation‚ targeting and positioning‚ all need to take place in a sequence. The STP Process is used more frequently within organisations due to customers’ needs being so diverse‚ the ability to reach specific segments and the increasing commonness of developed markets. The first activity which is market segmentation: enables
Premium Marketing
Returning to the upscale condo he was living in‚ 19-year-old Gregory Jeffrey Drake looked through the mail he had received. There were multiple checks‚ a bank statement‚ and the bills he had to pay. At his parents’ requests‚ Gregory had started business school‚ learning about the benefits of owning realty and how to use the stock market. Even though they forced the business school‚ they had given him a sizeable sum to get him started when he turned 18. They were wealthy‚ but forced him to make his
Premium Management Finance Warren Buffett
quality of the signal you must also factor in cost and find a good balance between the two. So for the majority of this network I chose to utilize CAT6 STP (Shielded Twisted Pair). I chose the CAT6 STP because it will eliminate a lot of interference‚ crosstalk and signal noise along with being cheaper than an entire fiber optic network and CAT6 STP is capable of delivering gigabit speeds within 100 meters (328’). This distance is sufficient for nearly the entire network. The only issues I found were
Premium IP address Internet Domain Name System
Hardware Hardware refers to the physical parts of the computer and devices related to a computer. Internal computer hardware devices include motherboards‚ hard drives and RAM. External computer hardware devices include keyboards‚ mice‚ monitors‚ printers and scanners. The internal hardware of a computer are usually referred to as “components”‚ while the external pieces of hardware are called “peripherals”. Together‚ components and peripherals fall under the category of computer hardware. The power
Free Computer Programmer Hard disk drive
D ANISH R ESEARCH U NIT FOR I NDUSTRIAL D YNAMICS DRUID Working Paper No 03-15 Globalisation of Innovation: The Role of Multinational Enterprises by Rajneesh Narula and Antonello Zanfei Globalisation of Innovation: The Role of Multinational Enterprises Rajneesh Narula Dept. of International Economics & Management‚ Copenhagen Business School‚ Howitzvej 60 2000 Frederiksberg‚ Denmark e-mail rn.int@cbs.dk Antonello Zanfei Version: 26 November 2003 Forthcoming
Premium Innovation
LINN (3084945) Steps in Segmentation‚ Targeting‚ and Positioning By applying market segmentation‚ targeting‚ and positioning (STP) model into Red Bull Company‚ we can differentiate what Red Bull need to do to recover from dropping in sales (Kotler‚ 2009‚ p.217). First of we need to find out what is the problem‚ second how to tackle that problem‚ and take action. STP is a way to solve the problem facing Red Bull. We would like to produce two new products which are (1) drink of the night and (2)
Premium Red Bull Marketing Middle Ages
broadband. Optical cabling transfer speed is 10 GB/s (gigabytes per second). At this speed you could transfer a Blu-ray movie less than 30 seconds. There are two types of twisted pair cables. One is UTP (Unshielded twisted pair) and STP (Shielded twisted pair). UTP and STP were invented in the 1980’s because of the change of phone technology. These days’ people still use these cables because they are cheaper than optical and coaxial cables. UTP contains eight cables and they come in coloured pairs.
Premium Twisted pair Coaxial cable Cable
FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN UNILEVER LIMITED 4 3.1 HISTORY AND INTRODUCTION: 4 4. DOVE 6 4.1 OVERVIEW OF DOVE: 6 4.2 DOVE BAR: 8 5. STP ANALYSIS OF DOVE 9 5.1 SEGMENTATION OF DOVE: 9 5.2 TARGETING OF DOVE: 9 5.3 POSITIONING OF DOVE: 9 6. DOVE WITH RESPECT TO 4P’S 10 7. COMPETITORS 12 7.1 COMPETITORS AND THEIR STP 12 7.2 COMPARISON WITH COMPETITORS 15 8. SWOT ANALYSIS FOR DOVE 18 9. PRODUCT DIFFERENTIATION 18 10. RECOMMENDATIONS 19 11. BIBLIOGRAPHY 19 1. INDUSTRY
Premium Unilever Skin Soap
value for existing and new customers 8. Marketing Process: Analysis (5C’s) identify opportunities -> Design Marketing (STP) Create Value -> Design tactics (4/7 Ps) Capture Value -> Customer acquisition & retention (sustain value) -> Financial value for firm 9. The 5 C’s: Company(SWOT)‚ Competitors (Porters 5 forces)‚ Collaborators‚ Context (PESTLE)‚ Customers 10. STP: Who‚ which groups to target‚ positioning offering in minds of customers and against competitors 11. Marketing Mix/Tactics:
Premium Marketing