Decisions to be Made: The primary decision Gilles Moynier must make is determining the target market for the Ford Ka. Effective targeting is highly dependent on meaningful segmentation‚ so selecting an appropriate segmentation methodology from the variety of alternatives is another important decision Moynier must make. Moynier’s decisions must align with Ford’s objectives and also unite all the major stakeholders behind the Ka. Once the Ka’s target is identified‚ Moynier can develop the product’s
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Running head: FORD MOTOR COMPANY Ford Motor Company Fay Bennett BUS 490 May 12‚ 2010 Ford Motor Company 1. Define and discuss Ford’s business-level strategy. Ford’s business-level strategy is to design‚ develop‚ manufacture‚ and service cars and trucks worldwide that meets and satisfies its customers’ needs. The company follows cost leadership business-level strategy. The "One Ford" plan is the foundation of the company’s actions to achieve its mission and vision. Ford is one team‚ with
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Capacity of new factory similar with current three factories 2) Ready in 18 month 1) Did not have sufficient funds to fund this expansion. 2) Joint Venture 1) Total cost expansion – RM8 million 2) HCF’s investment – RM2.4 million 1) Almost one and half times of HCF’s current manufacturing 2) Ready in 6 month 1) Joint venture proposed 70/30 % (70% partner) 2) Separate with partner company Move to China 1) Consider moving its manufacturing in China 2) Imposed to shut down in
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CASE STUDY THE FORD PINTO Q1.What moral issues does the pinto case raise? The moral issues raised in Pinto case are that business should not put a value on human life and avoid known dangers. As ford thought they could get away with a dangerous automobile by paying off those lawsuits from people who were injured and the families of the dead. Ford thought it was more cost effective not to fix the dangerous condition than to spend the money to save people. Q2. Suppose ford officials were asked
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Ford Swaps Accounting Over Interest Rates Section 404 requirements were implemented by the Sarbanes-Oxley Act in 2004. Section 404 reporting on internal controls required many large filers to restate financial statements in order to correct misstatements. This report will focus on Ford Motor Company‚ and how they were affected by the new accounting rules. More specifically‚ it will discuss why restatements of Ford’s financials were necessary‚ and who prompted the change. Then‚ it will discuss
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The Ford Ka case introduces the fundamental problem of market segmentation and target selection. Ford’s problem does not fit the ‘textbook’ segmentation process since it developed the Ka before determining a target market for it. However‚ this is frequently the case‚ for example‚ when a firm copies a successful product idea (like Ford did) or wants to introduce an existing product in a new market to expand its geographical coverage. The case illustrates that even in this situation‚ market segmentation
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Famous Leaders – Henry Ford Henry Ford is the founder of the Ford Motor Company‚ at the same time an inventor of the modern day assembly line method of production for his Model T cars. Nowadays‚ due to the strength of his leadership‚ Ford Motor Company has dealerships all over the world‚ and is one of the largest car manufacturers in the world. Nevertheless every leader has their strength and weakness. So for starters I would go on with strength as Ford lived in a farm that was
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Conclusion V. Sources INTRODUCTION “For seven years the Ford Motor Company sold cars in which it knew hundreds of people would needlessly burn to death.” Mark Dowie‚ Author of Pinto Madness (8) One of the biggest automotive news stories in the latter part of the 1970’s dealt with tales of exploding Ford Pintos and the considerable awards civil court juries were presenting to victims of accidents involving the cars. Ford produced the Pinto automobile from 1971 to 1980. Initially the
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Ford Pinto Case Ford Pinto Case If we were involved in the Ford Pinto dilemma we would have used Deontological Ethical reasoning to decide whether or not to disclose the danger that the Pinto posed and/or use that reasoning to determine whether or not to install the part(s) that would make the Ford Pinto safer. Our decision would be to do what is morally right and avoid doing what is morally wrong‚ regardless of the consequences. True enough Ford was not obligated by government regulation or
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