MCDONALDS McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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McDonalds Corporation (NYSE: MCD) 2111 McDonalds Dr. Oak Brook IL (630) 623-3000 Company Overview History McDonalds is the world’s largest chain of hamburger fast food restaurants. McDonalds serves roughly 68 million customers daily in over 119 countries and is currently headquartered in Oak Brook‚ IL. McDonalds began in 1940 as a barbeque restaurant by Richard and Maurice McDonald; in 1948‚ they reorganized as a hamburger stand and subsequently became the best in the business. The original
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management experience. The last benefit of this model is the chance of the company to identify and develop the locations‚ polices quality‚ and develops new products. Operations are large scale and efficient. Weaknesses of McDonald’s model Sharing profits McDonald and the franchisee seek to earn profits over a long period of time so the revenues must be fixed and sufficient to share profits among them. Loss of absolute control MacDonald doesn’t have the complete right to manage or take decisions alone. So
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Aims and objectives of McDonalds • to serve good food in a friendly and fun environment • to be a socially responsible company • to provide good returns to its shareholders • to provide its customers with food of a high standard‚ quick service and value for money McDonalds’ aim is to be ‘the world’s quickest restaurant experience.’ This is also said in the mission statement of McDonalds.’ To get to the aim they need Objectives. Objectives are the long term aim to get to the Aim. Firstly
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KFC (Kentucky Fried Chicken) INTRODUCTION: KFC is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken. An "American icon"‚ it is the world’s largest fried chicken chain and the second largest restaurant chain overall after McDonald’s‚ with over 17‚000 outlets in 105 countries and territories as of December 2011. KFC was founded by Harland Sanders‚ who began selling fried chicken from his roadside restaurant in Corbin‚ Kentucky during
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or restaurant business. Describe the type of business‚ market share‚ financials‚ size‚ and global presence. This paper will describe McDonald’s‚ the world’s biggest burger chain. McDonald’s business started in 1940 and was opened by Dick and Mac McDonald in San Bernardino‚ CA. Today‚ McDonald’s is the largest chain of fast food restaurants. They can be found in 120 countries and territories‚ serving nearly 54 million customers each day. ("NYSE MCD‚" 2010‚ p. 1) McDonald’s made some remarkable
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indirectly impacting McDonalds. Currently McDonalds is using lots of strategy which got positive and negative effects on company. .MacDonald’s should keep the effective and successful strategy and modify or redesign the failure strategy. This report uses SWOT analysis to evaluate the current strategy and recommend three years strategy for McDonald’s. 2. Analysis 2.1 Discussion of the environmental factors impacting McDonalds‚ placing emphasis on the key drivers: As McDonalds is a global company
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Company Background [pic] The business began in 1940‚ with a McDonald’s Bar-B-Q restaurant opened by brothers Richard and Maurice McDonald at San Bernardino‚ California. They had a staff of 20 attractive waitresses at a drive-in restaurant and 25 items menu that included barbecue ribs‚ beef‚ and pork sandwiches. They became the #1 teen hangout in the San Bernardino. Their introduction of the "Speedee Service System" in 1948 additional the system of the modern fast-food restaurant that the
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McDonald’s Corporation is the world’s largest fast food chain restaurant‚ primarily selling hamburgers‚ chicken‚ french fries and carbonated drinks. The business was begun in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of its first franchised restaurant by Ray Kroc‚ in
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McDonalds 2012 Kanika Markland McDonalds SIC # 5812 NYSE: MCD Revenue 2011: $27‚006M McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.
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