The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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Figure (2-3): Schematic Diagram of a Micro-Turbine Advantages: •Micro turbine unit costs around $1500 to $2500 per installed kW. That could lead to niche applications in areas with high-energy costs for power quality‚ peak shaving or replacement energy. They can run on a variety of fuels‚ including natural gas‚ propane‚ and fuel oil. • The other advantages over other types of DG technologies are a small number of moving parts‚ compact size‚ lightweight‚ good efficiencies in co-generation‚ low
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JOHNSON & JOHNSON | | | Instructor’s Name : A. Srikanth | Study Title : Macro-Micro EnvironmentCourse Name :Marketing Management | | | SUBMITTED BY: | Khushboo KhandelwalPooja ChoudharyKaushal mahajan | Sumit gulatiSushan Sikka | 8/27/2010 | | ACKNOWLEDGEMENTS Special thanks are due to Lecturer
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Chapter 6 After reading this chapter‚ you should be able to: LO6-1 Use elasticity to describe the responsiveness of quantities to changes in price and distinguish five elasticity terms. LO6-2 Explain the importance of substitution in determining elasticity of supply and demand. LO6-3 Relate price elasticity of demand to total revenue. LO6-4 Define and calculate income elasticity and cross-price elasticity of demand. LO6-5 Explain how the concept of elasticity makes supply and demand analysis more
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Indian Insurance Industry: New Avenues for Growth 2012 With an annual growth rate of 15-20% and the largest number of life insurance policies in force‚ the potential of the Indian insurance industry is huge. Total value of the Indian insurance market (2004-05) is estimated at Rs. 450 billion (US$10 billion). According to government sources‚ the insurance and banking services’ contribution to the country’s gross domestic product (GDP) is 7% out of which the gross premium collection forms a significant
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Definition The economic environment consists of external factors in a business’ market and the broader economy that can influence a business. You can divide the economic environment into the microeconomic environment‚ which affects business decision-making such as individual actions of firms and consumers‚ and the macroeconomic environment‚ which affects an entire economy and all of its participants. Many economic factors act as external constraints on your business‚ which means that you have little
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“If an economy is at a general competitive equilibrium‚ we may conclude that social welfare is being maximized.” Access this statement and explain why you think it is right or wrong. This essay will commence by defining the criteria for social welfare maximization. It will then discuss the relationship between competitive market and Pareto efficient before explaining the implication from the first and the second welfare theorem. It will then talk about equity issue arise from the topic and social
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Quantitative & Semi-quantitative Viable Plate Counts Molly Wright‚ Jenny Cano‚ Rosa Ramirez BIOL 2420 Lab M/W 4/20/15 Professor Rotibi ABSTRACT: Accurate evaluation of bacterial colonization as a predictive index for alfalfa sprouts has relied on a quantitative culture technique that provides exact colony counts per gram of tissue by culture of five serial dilutions of the alfalfa water. In this study 1 package of alfalfa sprouts were cultured by a semi-quantitative technique that enumerated
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Economic………………………………………………………………………… 2.1.3. Social-Culture………………………………………………………………....... 2.1.4. Nature…………………………………………………………………………….. 2.1.5. Technological………………………………………………………………….…. 2.1.6. Political-legal…………………........……………………………………………... 2.2 Micro environment…………………………………………………………………….... 2.2.1. Supplier…...…………………………………………………………………….… 2.2.2. Customer…………………………………………………………………………. 2.2.3. Competitor……………………………………………………………………….. MARKET SEGMENTATION………………………………………………………………4
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Microeconomics vs. Macroeconomics I. Introduction Economics is the study that discusses how a society tries to solve the human problems of unlimited wants and scarce resources. This field of study is vast that it has been the subject of a great deal of writings. Economics is divided into Microeconomics and Macroeconomics. Macroeconomics deals with the overall economy‚ the aggregate demand and aggregate supply for all goods and services. The main concerns of Macroeconomics are the
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