The genre of the ‘texts’ being analysed are ‘American Apparel’ print advertisements. The actual audiences of these advertisements are teenagers and young adults. Their target/implied audience‚ however‚ are adults that are older than 18 years of age. They tend to steer away from people under the age of 18‚ as the clothes are quite expensive and people within the ages of 18-25 normally have ‘entry-level jobs.’ However‚ the models’ ages range from 18-35‚ there are a few anomalies where they used a 62-year-old
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going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates Taxation Economic growth around the world
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1. Industry Analysis (80%) The five force analysis is one of the most recognized frameworks for the business strategy. Porter‚ the guru of modern day business strategy‚ used theoretical frameworks derived from Industrial Organization economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. As Porter’s 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it‚ the forces inside the industry
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Industry Analysis The course is based on the ability of students to define their business‚ conduct an effective industry analysis‚ and identify the "key success factory" for firms competing in the industry. Such industry analysis is based on: A. DEFINE THE BUSINESS. The boundary for industry analysis is the markets and products that describe the domain of the industry. Once you understand the business segment that is to be analyzed‚ identify the capabilities required to participate in that industry
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Ancient History Comes Alive With Greek Apparel By Sachin Kumar Gupta Jul 22‚ 2012 Plans for college frequently involve pledging to a sorority or fraternity. Greek apparel is an ideal way to celebrate acceptance‚ as it emphasizes allegiance while providing the letters on useful items like hoodies and tote bags. Regardless of where the educational institution of choice is located‚ there is a garment or accessory appropriate for almost any day or event in the life of a college student‚ from freshman
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Overview of Active Gear: 1. Active Gear is a relatively small athletic and casual footwear company $470.3 million of revenue and $60.4 million of EBIT compared to typical competitors that sold well over a $1.0 billion annually Company executives felt its small size was becoming more of a disadvantage due to consolidation among Chinese contract manufacturers. Specialty athletic footwear that evolved from high performance to athletic fashion wear with a “classic” appeal. Casual/recreational footwear
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Industry Analysis Salons The beauty industry‚ which includes salons‚ barber shops‚ nail salons and spas is the second largest retail sector in the United States‚ second only to restaurants. Worldwide it is a 150 billion dollar a year industry‚ half of which is generated solely in the United States. In 2012‚ there were an estimated 300‚000 salons in the United States as well as 37‚000 barber shops‚ 51000 nail salons and 14‚500 spas. The industry employs on average about 1.5 million workers and
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Executive Summary The footwear industry is highly competitive industry with fairly stable profit margins. Active Gear is a profitable firm in the industry; however Active Gear is a smaller firm than many other competitors and its small size is becoming a competitive disadvantage. The rise of large retailers has also endangered Active Gear’s growth. Mercury Athletic Footwear designs and distributes athletic and casual footwear dominantly to the youth market. Mercury competes in four main product
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Industry Analysis Firms in funeral industry operate funeral homes‚ cemeteries and crematoria. This includes the management of funerals‚ cremations and burials. The financial performance of the Funeral Directors‚ Crematoria and Cemeteries industry is strongly influenced by the number of deaths in Australia each year. This statistic has risen stably over the past five years but the baby boomers are driving the trend of funeral. Within the next decade‚ Australia’s death rate is set to increase from
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