Force Field Analysis: Driving Forces Field Analysis: Driving Forces KURT LEWIN’S CHANGE THEORY By: Mandeep Chahal & Arvinder Khaira Mandeep Chahal Arvinder Khaira DRIVING FORCE Driving Forces are forces that push in a direction that causes change to occur. They cause a shift in the equilibrium towards change change. i.e. A married couple who has to get ready for a party‚ the husband is on the couch watching the football game. The wife encourages her Th husband to get ready because
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Armour Case Analysis 1. Five forces analysis for the performance apparel industry Buyer Bargaining Power: High There are a lot of performance apparel companies out on the market‚ which has created a wide variety of product options for customers. With different brands out on the market‚ each one has its own specific style and designs‚ which allows the customers to choose who has the best quality and price. Substitute Products: Low Having a lot of performance apparel companies out on the market
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A RESEARCH REPORT ON ASSESSMENT OF COMPETITION IN APPAREL RETAIL INDUSTRY IN INDIA SUBMITTED TO MR.RAKESH KUMAR JOINT DIRECTOR (ECONOMICS) SUBMITTED BY: KANIKA MA (ECONOMICS) AMITY UNIVERSITY NOIDA 1 TABLE OF CONTENTS S.NO TOPIC Disclaimer Acknowledgement Chapter-1: Retail Sector in India Introduction Size of the market Classification of Retail Industry Chapter-2: Apparel Retail industry Introduction Market size Market structure Key players Future trends and opportunities Chapter3- Foreign
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while maintaining growth. Efficiencies and synergies in between distribution channels lead to a higher store turnover rates and the availability of stores in prime locations creates value by an increase in sales. This type of efficiency is unusual in industry‚ and hard to imitate on a global scale. H&M’s human resources are its managers‚ designers‚ and overall experience of the employees. Though H&M is a public company‚ it was founded and managed as a family company since 1964. This ownership aligns
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company growth should be a concern. Under Armour is strongly overlooking the fierce competition in the sports apparel industry that has the potential to seriously hold back the continued success of the company. For instance‚ the marketing strategy of Under Armour should face severe scrutiny as the company delivers a particularly wide-range of products‚ still they only focus on their football apparel for male athletes. Their product offerings target a sizeable market and have the aptitude to appeal to a
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The apparel industry is considered a buyer driven‚ highly profitable and fast moving industry‚ and it is therefore imperative for Zara to understand the external environment in order to maintain its dominance. Although Zara’s value chain is difficult to copy‚ Zara must continually look out for new threats and opportunities‚ and be prepared to instantly move on them with new strategies and state of the-art- technologies. Competitive Environment: Zara’s principal key issue is rivalry in the apparel
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Global Sourcing Scenario In Indian Apparel Trade ‚ 90% of Buyers are from US and EU . These two giants had started sourcing from other developing Nations only from post 1970s . Till then they were sourcing domestically . Due to soaring domestic prices and demand for varied sewing skills ‚ buyers at US and UK started shifting to developing Nations. Evolution of Global Sourcing (Till Mid 1990s) Till First Half of Twntieth Century - US Retailers procured garments from their owned Factories
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Case 7: Global Apparel Industry 1) How did globalization change the ‘rule of the game’ in the apparel industry? What it means for a company like Zara? Traditionally‚ national retailers outsource apparel production‚ via global brokers‚ to thousands of small apparel makers. Globalization created options for countries and companies in the apparel industry. Improving technology‚ sourcing‚ and production systems let innovative apparel makers compress cycle time. Shortening process time increases efficiencies
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Coco Chanel’s Influence in the Apparel Industry Coco Chanel’s influence in the fashion industry began over a century ago during the 1920’s. Chanel embraced the essence of the “Roaring Twenties” which was all about becoming “someone” and separating yourself from the old and beginning a new life. Chanel focused on the newly found needs and desires of women and designed her fashion around what women had wanted. Not only did Coco Chanel pave the way for modern fashion‚ she also created innovative
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1 Porters five forces driving industry competition of SME 1.1 Bargaining power of suppliers: Here I came to in my opinion‚ to one of the most important threats that SME is facing. The declining dependency of the musicians on the label. Some of big names such us Madona‚ U2‚ Shakira and lot of others*5 signed comprehensive deals with live nation what emerged a new competition in the field of concerts and venues promoters. The market had emerged for musicians also another alternative to the labels
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