Certified Athletic Trainer The National Athletic Trainers Association defines a certified athletic trainer as‚ “An athletic trainer that encompasses the prevention‚ examination‚ diagnosis‚ treatment and rehabilitation of emergent‚ acute or chronic injuries and medical conditions.” According to Becoming an Athletic Trainer‚ “Athletic Trainers (ATs) are health care professionals who collaborate with physicians to give preventive services‚ emergency care‚ clinical diagnosis‚ therapeutic intervention
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NIKE 1 Nike has always remained on the preference list of athletes and athletic footwear was indeed the first category of products launched by the company more than 30 years ago. Today‚ you can see the craze for its products‚ not only among athletes‚ but also among golfers and other sportspeople. Apart from that‚ Nike shoes and other accessories have also become the favorite fashion products for teenagers. Thus‚ fashion‚ elegance and achievements are some of the associated attributes of Nike
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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Nike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s‚ who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe‚ Japan‚ and persuaded the manufacturer of Tiger shoes to make
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has propelled them to the forefront of the athletic shoe and apparel industry. The pursuit of success has its costs and risks and Nike is continually faced with challenges that exploit their vulnerabilities and areas of risk. This paper will focus on Nike’s key successes as well as potential risks. It will also provide some recommendations for Nike’s short term marketing future. From its early stages‚ Nike has been a trend setter within the athletic shoe and apparel industry. This can best be personified
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Bureau for the NAICS categories of “sporting and athletic goods manufacturing” and the “audio and video equipment” reported that the two industries boasted a colossal “$11.89 and 8.82 billion dollars” respectively in “sales‚ shipments‚ and receipts” due to the mature markets present (U.S. Census Bureau). Because of the popularity of both industries‚ fierce competition was evident as in 2002 there were “2‚233 establishments in the sporting and athletic goods manufacturing industry” and “571
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Athletic Training For most jobs‚ athletic trainers need a bachelor’s degree in athletic training from an accredited college or university; however‚ master’s degrees are also common. The Commission on Accreditation of Athletic Training Education (CAATE) accredits most programs. All programs have both classroom and clinical components. Courses include science and health-related courses‚ such as anatomy‚ physiology‚ nutrition‚ and biomechanics. Athletic trainers may need a higher degree to be eligible
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is an athletic trainer? The certified athletic trainer is a qualified health care professional educated and experienced in the management of health care problems associated with physical activity. Specifically‚ the Athletic Trainer specializes in six practice areas or performance domains established by the National Athletic Trainers’ Association Board of Certification (NATABOC) Prevention of Injuries Recognition‚ evaluation and assessment of injuries Immediate care of athletic injuries
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Bowerman was Knight’s track and field coach. While attending Stanford University‚ Knight wrote a paper about breaking the German dominance of the U.S. athletic shoe industry with low-priced Japanese shoes. In an attempt to realize his theory‚ Knight visited Japan and engineered an agreement with the Onitsuka Tiger company‚ a manufacturer of quality athletic shoes‚ to be their sole distributor in the United States. In 1962‚ Knight received the first shipment of 200 pairs of Tiger shoes to his parent’s
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What is athletic training? Athletic training is the concern of the well being of the athlete and generally assumes the responsibility for overseeing the total health care for the athlete. This basically states that an athletic trainer’s job is to be there for the athlete whether he/she is injured or not‚ and to practice the prevention of injury. By learning the proper techniques and steps to stretching‚ an athletic trainer can pass that information onto the athlete to help prevent common problems
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