financial report and sourcing strategies. My main sources of information are internet databases‚ company annual reports‚ and financial articles. Company Overview: Nike Nike incorporated‚ the world’s leading designer and marketer of authentic athletic footwear‚ apparel‚ equipment‚ and accessories for a wide variety of sports and fitness activities‚ was formed in Oregon in 1968 as the successor to a partnership organized in 1964. This partnership was formed when Philip Knight‚ who had just graduated
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diversified. They compete on the broader platform of footwear‚ apparel‚ accessories and equipment. Today they are among the world’s top corporations‚ with a worldwide presence. Our study will concentrate on the primary product these two firms make –Athletic Footwear. We will compare their marketing strategies‚ their targeting and their marketing mixes. We will dissect their segmentation and examine their positioning on the global playing field. And lastly we’ll state our conclusions on the comparative
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and selling of footwear‚ apparel‚ equipment‚ accessories and services. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31‚ 2012). As of 2012‚ its employed more than 44‚000 people worldwide. Their first products were track running shoe that is well-known until nowadays. The Company sells a line of performance equipment under the NIKE brand name‚ including
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MCD 2050: Sample Business Report Assignment 1: Word Limit 1000 words Table of Contents Page Number Executive Summary Introduction Background Information Industry Microenvironment Macroenvironment Segmentation‚ Targeting‚ Positioning and Differentiation Segmentation Targeting Positioning Differentiation Target Segment Conclusion Reference List Ensure you actually place the correct page numbers within your table of contents
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Jackson‚ S. E. (2011). Whose customers are they? Journal of Business Strategy‚ 32 (3)‚ 47-49. Whose customers are they? The Authors Stuart E. Jackson‚ Vice President at L.E.K. Consulting LLC‚ Chicago‚ Illinois‚ USA Abstract Purpose – Many product organizations recognize the benefits of outsourcing manufacturing of key components or even entire product lines to China and other low labor cost countries. But while the cost savings are obvious‚ many product companies fail to grasp the parallel
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Jordan line‚ Nike sold over $100 million shoes in the first year (129). Nike’s sources of brand equity hit all the way to the top of the CBBE pyramid for American consumers. Within the first two years alone Nike had 50% of the market share for athletic shoes. Salience is huge with the Nike logo. About 97% of Americans were able to recognize the Nike logo in 2000 (139). Imagery and performance were the main points that Nike stressed with its brand when it advertised itself. Nike stresses its performance
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Nike: A Multinational Company in China Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. The company was founded on January 25‚ 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. It was first named Blue Ribbon Sports and it officially became Nike‚ Inc. on May 30‚ 1978 (Nike). As a multinational company‚ it operates retail stores domestically and overseas and all of the products it sells are manufactured
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co-founder and chairman of Nike‚ Inc. is the epitome of an innovative leader who revolutionized the sports industry. In the past‚ he has also served as the company’s chief executive officer. Nike‚ Inc. is one of the largest if not the largest suppliers of athletic shoes and apparel around the world. Although Phil Knight has never been a professional athlete‚ owner of a team‚ or been employed in the sports industry‚ Sports Illustrated named him “the most powerful person in sports”‚ because his influence on
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MARKETING REPORT FOR New Balance Company (Minor Assignment 2) Table Content 1.0 Introduction 2 2.0 Marketing Segmentation 2 2.1 Demographic 2 2.2 Geographic 3 2.3 Psychographic 3 2.4 Behavioral 4 3.0 Targeting 4 4.0 Positioning 5 1.0 Introduction Footwear industry in China was lucrative‚ since there was an increasingly number of people buying brand shoes and increasing franchising opportunities
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hit the ground running in 1962. Originally known as Blue Ribbon Sports‚ the company focused on providing high quality running shoes designed especially for athletes by athletes‚ at competitive prices. Today‚ Nike is the world’s leading maker of athletic shoes‚ equipment and apparel. Nike has invested highly on marketing. It has signed exclusive and expensive marketing deals with some of the world’s top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople
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