victory also of the same name; she symbolised victorious encounters‚ and is believed to have overseen many of histories earliest battles. In 1971 Phil Knight asked Advertising student Caroline Davidson to design a logo‚ which could go on the side of a shoe. She was paid $35 for her creation of the SWOOSH logo. It is said to represent the wing of the goddess‚ and personifies her spirt‚ which "inspired the most courageous warriors at the dawn of civilisation". (Hincker‚ 1997). The ubiquitous ’swoosh ’
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to Create Your Own Destiny. Nike‚ originally known as Blue Ribbon Sports (BRS)‚ was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger(now ASICS)‚ making most sales at track meets out of Knight’s automobile. According to Otis Davis‚ a student athlete whom Bower man coached at the University of Oregon‚ who later went on to win two gold medals at the 1960 Summer
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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step up their game‚ but to be enthusiastic about exceeding their academic goals. Colleges put down an amount of money to attract top athletes from high schools all over their state. Athletic meaning all sports‚ like golf‚ fencing‚ and water polo. Tons of schools and families support the aid colleges grant in their athletic scholarship programs‚ while others are against it‚ saying that it has too few people who are accepted and that it takes away money that everyone else has to pay for their classes
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the German company Adidas since 2005‚[4] is a producer of athletic shoes‚ apparel‚ and accessories. The name comes from the Afrikaans spelling of rhebok‚ a type of African antelope or gazelle. In 1890 in Holcombe Brook‚ a small village 6 miles north east of Bolton‚ United Kingdom‚ Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons‚ and founded a shoe company named J.W. Foster and Sons in
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plan has been written keeping in mind the Indian operations of Nike Inc. – the global sports shoe giant. It aims first‚ at analyzing the sports shoe industry India and finding a place in it for Nike. It then sets out to describe the target audience for the product range and finally suggests a host of marketing strategies and activities that will help Nike to achieve its target of becoming the #1 sports shoe brand in India. The plan begins with a brief overview of the product category being dealt with
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tap the Indian sports-and-fitness shoe market -7 million pairs of shoes. Nike
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Ethical theories can help rationalize certain decisions that Nike has made as a company and highlight the issues pertaining to its followed consequences. Let us now examine some ethics theories and observe the case of Nike in this light. Egoism - This theory states that individuals or corporations have a right to guide their conduct placing ones own interest foremost in rational decisions. Through this theory one can justify the placement of profits or revenue generation as the high attained goal
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........................................................13 Executive Summary Nike‚ Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and Phil Knight and “step by step” it grew into the world’s largest marketer of athletic footwear and apparel. In the U.S. alone Nike sports products are available for purchase in over 20‚000 retailers‚ and the company’s sports products are popular in more than 110 countries worldwide. The entire business of Nike is divided into operating
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brand recognition in comparison Pumas Response to the potential threats imposed by its competitors was to target untapped markets in the form of producing products that address people’s lifestyle. In doing so it positioned itself as an athletics company that produces high quality products with an edge‚ whether that edge is how trendy it is in terms of colors & design or how appropriate it is to a person’s lifestyle. And it emphasizes this by teaming up with designers‚ sports icons and trendy
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