brand recognition. Producing insect repellent clothing will provide an avenue for Classic to increase margins by capitalizing on their current production advantages. Classic will be able to sustain long term margin increases in a niche market that is currently unsaturated. The main marketing strategy would be to create a product line in an unsaturated niche market‚ where demand for the specialized product is increasing. Due to the growing concern of insect-borne illness‚ combined with
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insecticide)‚ biological (eglarvivorous fish or pathogenic fungi)‚ environmental (e.g. land filling or drainage)‚ and personal protection (e.g. Mosquito repellents formulated as pills‚ coils‚ ointments‚ lotions‚ and sprays; and insecticide-treated or untreated bed nets) (malaria review.pdf by Enayati A‚ Hemingway J‚ Garner P‚2010) Electronic mosquito repellents (EMRs) are marketed in response to a huge demand from the public for convenient‚ safe‚ and effective antimosquito products. Female Anopheles
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can offer protection from biting insects when it is of a thickness and texture through which insects cannot easily bite. Lighter colours generally attract fewer insects than darker colours. Boots can protect the ankles from biting insects. Thick socks in combination with long trousers offer protection when the bottoms of the trousers are tucked into the socks. Some protection is also offered by longsleeved shirts‚ headnets‚ collars and hats. However‚ some insects can bite through socks or other clothes;
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Miller‚ Ortiz and Chong‚ would essentially want to raise gross margins from 18-20% to 30-40%. Classic Knitwear must differentiate its brand to increase brand recognition. With the current and growing fears of insect-borne illness syndicated with the dissatisfaction with current insect repellents it would be a wise choice for Classic Knitwear to join alliance with Guardian. Classic Knitwear’s advantage of minimal products costs combined with Guardian’s high brand approval and their pioneered innovational
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Background of the Study Mosquitoes have been the problem of many people for a long time. Therefore‚ it is important that everyone would take precautionary countermeasures in order to prepare for the rainy season‚ which is usually the time when insects appear more frequently. And an example of a mosquito repellant is the mosquito coil or more informally known as “katol.” Our group has found out that mosquito coils can be made at home using lanzones peels as repelling agent. But to determine
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that aimed to encourage action against the use of pesticides. Pesticides are insect repellents‚ which are chemicals meant to only kill insects that hurt plants but damage the environment. Carson’s book has been praised for raising public awareness on pesticides. In fact‚ it has since then made the government ban several of them‚ like DDT. While others say that pesticides should be kept to protect crops from harmful insects‚ many say that the pesticides are too damaging to the environment to use and
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finding it extremely difficult to fulfil this requirement criteria. Thus‚ the case basically explores challenges in new product development and brand management. Classic Knitwear is thus considering partnering with Guardian (manufacturer of insect repellent) and launching a new clothing line to improve their margins. SITUATIONAL ANALYSIS The SWOT analysis carried out on Classic Knitwear and it’s tie-up with Guardian highlights the following points: Strengths - State of the art offshore production
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THE PROBLEM AND ITS BACKGROUND Introduction Nowadays‚ we are experiencing diseases which is caused by insects like mosquito. To name some are Dengue‚ Hemorrhagic Fever‚ and Malaria wherein if not treated early it can cause death. Mosquitoes are all around the corner of our environment. They are not that big but can cut off life. To control the mosquitoes‚ different mosquito repellent are made and the laboratory chemicals are effective but they are quite expensive and not environmental friendly
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1 Kwality and Protekt Andrew Strauss‚ Chief Marketing Officer at Kwality Knitwear‚ Inc. (Kwality)‚ explained in September 2006 why his company had decided to explore the introduction of a branded line of insect repellent clothing. “We’ve got to improve gross margins‚” he said‚ “and this looks like the most expedient way to do it.” Kwality’s problem with gross margins was that its private label or unbranded knitwear had no branded recognition among retail customers‚ which sharply limited the opportunity
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Republic of the Philippines Ilocos Sur Polytechnic State College South Cluster Campus Tagudin‚ Ilocos Sur This research entitled “Cow Manure: Mosquito Repellent Rod” was conducted by: Ace Bryall Cornel Dharsinero Sabandal Jocelyn Janerol Mae Apple Monis Liezel Saydoquen Leslie Otanes Marlou Cabalbag Real Mae Dayacus Rhea Joy Fabro Angelica Gabriel And have approved and checked by: Rodolfo Cassanova Jr.
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