Project Report On ‘Effectiveness of Below The Line Advertising’ At IN PARTIAL FULFILLMNT OF THE REQUIREMENTS FOR MASTER IN MANAGEMENT STUDIES (MMS) Submitted By ROLL NO. C-06 MMS (2009-2011) Submitted To * DECLARATION I wish to state that the work embodied in this Project titled ‘EFFECTIVENESS OF BTL ADVERTISING’ forms my own contribution to Management. Wherever references
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ATL & BTL Below the line (BTL)‚ Above the line (ATL)‚ and Through the Line (TTL)‚ in organizational business and marketing communications‚ are advertising techniques. Promotion can be loosely classified as "above the line" or "below the line". Promotional activities carried out through mass media‚ such as television‚ radio and newspaper‚ are classed as above the line promotion. The terms "below the line" promotion or communications‚ refers to forms of non-media communication‚ even non-media
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A SHIFT FROM ATL TO BTL In a rapidly changing market with increase in availability of information and consumer demand getting heightened‚ survival based on only traditional form of advertising has perhaps become difficult for organizations. The increasing variations in customer demand as well as increase in number of players in the market make it important for the organizations to shift their focus from providing a standardize products to all segment towards customization according to target market
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Above the line (ATL)‚ below the line (BTL)‚ and through the Line (TTL)‚ in organizational business and marketing communications‚ are advertising techniques. In a nutshell‚ while ATL promotions are tailored for a mass audience‚ BTL promotions are targeted at individuals according to their needs or preferences. While ATL promotions can establish brand identity‚ BTL can actually lead to a sale. ATL promotions are also difficult to measure well‚ while BTL promotions are highly measurable‚ giving marketers
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1 The Strategic Use of ATL and BTL communication in Engaging Costumers to Luxury Hotel Chains In the past decade the demands of society regarding the pursuit of good life have gone through major changes (Scott et al.‚ 2009). A new economic stage started to characterize the societies of the 21st century: experience economy (Talbott‚ 2004). This new stage manifests in the new trends of luxury tourism where people look for unique services‚ extraordinary environment and the possibility of extremely
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language-acquisition skills—developing effective language-learning strategies‚ reading and listening for main ideas‚ reading and listening for specific information‚ awareness and use of techniques for working out grammatical rules and conventions‚ recognizing morphemes and syntactical structures‚ recognizing parallels‚ similarities and differences between languages‚ deducing meanings from context information literacy skills—working effectively in a resource centre‚ knowing which sources to use and
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APPROACHES TO LANGUAGE - Assignment SUBJECT ASSIGNMENT: APPROACHES TO LANGUAGE Name and surname(s): Jose Lanchipa Bueno Login: Group: 27 Date: 02/10/2011 1 APPROACHES TO LANGUAGE - Assignment INDEX Task 1 Task 2 Task 3 References .....................................................................................................3-5 …………………………………………………………………………5- 7 …………………………………………………………………………8-9 ..............................................................................
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I- Format‚ conventions and norms : a-typing : The impression of this report is conventional‚ it is conform to the norms since the typed copies are invariably black in complexion and the size of the page chosen by the report writer is A4 which is the conventional form for reports writing. As far as justification is concerned‚ the whole document is fully justified. Although the report writer used the appropriate line spacing and margin‚ many paragraphs were full of blank spaces between the
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Principle of Advertising Lecture 01 Introduction of Advertising Prepared by Samantha Chow What is Advertising? Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www.zagbook.com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www.zagbook.com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www.zagbook.com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
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SUBJECT ASSIGNMENT: APPROACHES TO LANGUAGE IN THE CLASSROOM CONTEXT GENERAL INFORMATION: The subject assignment consists of doing three short exercises. To do so‚ keep the activities statements and answer just below them. This assignment must be done in groups of two and has to fulfil the following conditions: * Length: between 6 and 8 pages (without including cover‚ index or appendices –if there are any-). * Type of font: Arial or Times New Roman. * Size: 11. * Line
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